What makes an outdoor billboard great? The ability to stand out. Hence why it’s important to let your mind fly high to create a creative billboard.

Let’s begin by focusing on the fundamentals. It’s crucial to grasp what distinguishes genuinely creative outdoor advertisements from those that are rather conventional and lackluster.

With that in mind, here are some concepts to consider as you brainstorm ideas that set you apart from your competitors.

1. IKEA

Mother, the creative masterminds behind this innovative billboard advertising strategy, conceived a brilliant campaign to showcase IKEA’s new Greenwich store, hailed as the epitome of sustainability. Across the bustling streets of London, billboards and posters beckoned potential shoppers to embark on a journey toward eco-consciousness. By nudging them toward the most environmentally friendly modes of transportation—whether by foot or public transit—these cleverly placed advertisements not only directed traffic to the store but also reinforced IKEA’s commitment to sustainability in a memorable and impactful way.

2. Tyrolit Life

Heimat’s ingenious billboard for Tyrolit’s Iceline knife range underwent a mesmerizing transformation, unveiling the product’s unique selling proposition (USP) in a captivating manner. Initially, pedestrians encountered a enigmatic sheet of metal, adorned solely with the brand’s emblem. However, over the span of a few weeks, the surface gradually succumbed to rust, leaving behind only the pristine silhouette of a knife. This gradual metamorphosis conveyed the message with striking clarity: “Flawless. Forever.”. The tagline served as a poignant reminder of the knives’ enduring quality, leaving an indelible impression on all who passed by.

3. McDonalds

Messing with an iconic logo requires boldness, and that’s exactly what Toronto agency Cossette, in collaboration with Spencer & Jordan, showcased in their daring McDonald’s campaign. Dubbed “Follow the Arches,” this award-winning endeavor involved deconstructing the famed golden arches and reimagining them as sleek, minimalistic directional billboards. Serving as beacons for hungry travelers, these innovative signs guided drivers effortlessly to the nearest McDonald’s branch, demonstrating a perfect fusion of creativity and practicality.

4. Lego

Lego consistently dazzles with its imaginative and playful creative billboard, but one standout example is Oglivy Malaysia’s bus stop billboards. These masterpieces feature captivating Lego artwork that seamlessly integrates with its surroundings, turning ordinary bus stops into whimsical displays of creativity. With each piece of Lego art blending effortlessly into its environment, these billboards not only capture attention but also spark joy and wonder in passersby. It’s a testament to Lego’s ability to transform everyday moments into extraordinary experiences through the power of imagination.

5. Formula

The billboard design for Formula Toothcare takes the tagline ‘builds strong teeth’ to new heights of creativity. The clever use of a ‘broken’ metal frame adds a touch of realism and intrigue, making the message even more captivating and memorable. It’s an ingenious execution that guarantees to grab attention and leave a lasting impression on passersby. If we were strolling by, this billboard would undoubtedly catch our eye and pique our curiosity.

6. Apple

The last creative billboard. Apple left no room for oversight with its advertising campaign for the iTunes store and iPod. Rising several feet into the sky, the striking design commands attention with a towering fountain of products, all available for purchase and enjoyment on the beloved portable media player. Apple’s message is clear and concise: merge an iPod with iTunes, and unlock a boundless wellspring of entertainment right at your fingertips. It’s a visual testament to the seamless integration of technology and leisure, inviting consumers into a world of endless possibilities.

The key is to always think out of the box. You can integrate humour, or interesting visuals to make a creative billboard that will for sure attract attention. And while you’re at it, don’t forget your brand’s identity. That’s what makes your brand different than others. Happy creating!

Image Credits: Creative Bloq, Tonic Radio, quality design, BasicAppleGuy