oOHmattersoOHmatters
Menu
  • Campaign Spotlights
  • Editor’s Pick
  • oOH Media Tech
  • oOH Guides
  • oOH Highlights
  • Marketing Insights
29 posts

Browsing category

Editor’s Pick

Go beyond the billboard with our editor’s picks. Uncover the insights and trends shaping the future of OOH advertising.

Editor's PickoOH Media Tech

Is DOOH Advertising & EV Charging In Malaysia A Thing Now?

By Vanessa Lim
19 March, 2024
4 Mins read
Editor's Pick

Check Out These Outstanding Outdoor Advertising Designs In Malaysia!

By Vanessa Lim and Durga Devi
15 March, 2024
3 Mins read
In spite of the myriad of adverts you’re bound to bump into during your fun little outings, there’s no denying to some…
Editor's PickoOH Guides

Creative Billboard: The Jaw-Dropping Outdoor Advertisements

By Arrisa Zaini
23 February, 2024
2 Mins read
What makes an outdoor billboard great? The ability to stand out. Hence why it’s important to let your mind fly high to…
Editor's Pick

Humour In Advertising: Make Your Billboards Fun!

By Arrisa Zaini
21 February, 2024
1 Mins read
According to a research published in the Journal of Marketing, humour tends to improve recall, evaluation, and purchase intention in advertising when…
Editor's Pick

OOH Advertising Trends: The 'New Normal'

By Arrisa Zaini
20 February, 2024
2 Mins read
In the wake of unprecedented global shifts, the OOH advertising trends have been undergoing a profound transformation. As businesses adapt to the…
Editor's PickoOH Guides

Reminder Advertising And How It Should Look Like

By Arrisa Zaini
19 February, 2024
1 Mins read
Outdoor advertising has long been a staple in the marketing arsenal, capturing the attention of passersby and leaving a lasting impression. In…
Editor's Pick

Ads To Know: Immersive But Immobile OOH

By Vanessa Lim
19 February, 2024
2 Mins read
There’s no denying the techniques designed and displayed amid the plethora of Out Of Home advertisements in Malaysia. Food & Beverages, Healthcare…
Editor's Pick

The Art Of First & False In Billboard Impressions

By Vanessa Lim
15 February, 2024
2 Mins read
Except to promote and publicise, the big bang of billboard advertisements is to catch your eyes. A good design has the potential…
Editor's PickoOH Guides

Outdoor Advertising Restrictions In Malaysia

By Arrisa Zaini
15 February, 2024
2 Mins read
When you come across a funny ads from other country, you must’ve wondered why is Malaysia not doing that too. This article…
Editor's Pick

Dear SMEs, Here's What You Don't Know About OOH Advertising

By Arrisa Zaini
15 February, 2024
3 Mins read
According to a recent survey conducted by Firstboard, a notable trend among SMEs reveals a reluctance or disinterest in embracing OOH advertising,…
Page 2 of 3«123»
  • A knowledge base that offers insights, values, and guides on absolute Out-of-Home in Malaysia and worldwide.

  • Categories

    • Campaign Spotlights
    • Editor’s Pick
    • oOH Media Tech
    • oOH Guides
    • oOH Highlights
    • Marketing Insights
  • Outdoor Solutions

    Search Media

    Static Billboard

    Digital Billboard

    Indoor Media

    Transit Ads Space

Powered by Firstboard - Trusted Partner In Outdoor Advertising

  • Sign in

Forgot your password?

Lost your password? Please enter your email address. You will receive mail with link to set new password.

Back to login

Level Up Your OOH Game Now!

Subscribe to our newsletter.

Name
Email address