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Marketing Insights

Discover the data-driven strategies and tactics used by leading brands to achieve outstanding results with their advertising campaigns.

Marketing Insights

Cadbury Advertising: "For You, I Would" Campaign Is A Sweet Success

By Arrisa Zaini
30 August, 2024
1 Mins read
Marketing Insights

Hiring UGC Creators Is The Answer To Successful Marketing

By Arrisa Zaini
16 August, 2024
1 Mins read
In today’s digital age, consumers are bombarded with advertisements from all directions. To cut through the noise and connect with their audience…
Marketing Insights

IKEA's Marketing Strategy in Malaysia: Local Language is the Key!

By Arrisa Zaini
26 July, 2024
2 Mins read
IKEA, the Swedish furniture giant, has made a bold and successful move by prioritising the Malay language in its Malaysian stores. This…
Marketing Insights

The Marketing Magic Behind ZUS Coffee's Matcha Macam Series

By Arrisa Zaini
9 July, 2024
2 Mins read
ZUS Coffee Matcha Macam series has taken the beverage market by storm. But what’s the secret behind its success? Let’s delve into…
Marketing Insights

The Super Bowl Ads To Remember: Touchdown Your Marketing Campaign Ideas

By Arrisa Zaini
19 June, 2024
2 Mins read
The Super Bowl isn’t just about touchdowns and halftime shows. It’s a battleground for commercials, too! Over the years, some Super Bowl…
Marketing Insights

How Darlie Malaysia Brings People Closer With A Smile

By Arrisa Zaini
18 June, 2024
2 Mins read
Get ready to smile more! Darlie, the legendary oral care brand you know and love, has a new message: “Closer with a…
Marketing Insights

The Amazing Outdoor Advertising Types of Spider–Man Movies

By Vanessa Lim
11 March, 2024
2 Mins read
The familiar as well as famous Marvel superhero has been a universal madness since the first of its franchise was broadcasted. In…
Marketing Insights

The Creative Ad Designs In Alha Alfa Cosmetics' Campaign!

By Vanessa Lim
4 March, 2024
2 Mins read
Alha Alfa Cosmetics, ring any bells? Founded since 2016, and based in Bandar Putra Kajang, Selangor Darul Ehsan, the makeup corporation upholds…
Marketing Insights

Local Integration In Your Coffee Cup By ZUS Coffee

By Arrisa Zaini
21 February, 2024
2 Mins read
ZUS Coffee has opted to leverage local integration in to address the ongoing debate surrounding its origins. In a groundbreaking move, ZUS…
Marketing Insights

3 Digital Marketing Channels With High ROI Optimisation

By Arrisa Zaini
21 February, 2024
2 Mins read
In the ever-evolving landscape of digital marketing, businesses are constantly seeking the most effective channels to invest their resources. With a plethora…
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