In Malaysia’s bustling cities, digital out-of-home (DOOH) advertising stands out with its vibrant, dynamic displays that captivate audiences like never before. Unlike traditional billboards, DOOH offers engaging, interactive content, but costs vary significantly. This article will cover the common types of DOOH and their price ranges, so you can know which is the best for your campaign.
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1. Digital Billboard
Digital billboards are large, high-resolution LED screens strategically placed in high-traffic areas such as major highways, shopping districts, and central business districts. They are known for their vibrant displays and ability to show real-time updates.
Prime Locations:
- Heavy traffic highways in Klang Valley, Federal Highway, LDP Highway, MRP2 Highway
- High-visibility areas/tourist spots like Bukit Bintang and the KLCC junction, which can even support 3D displays
Media Type & Price Range:
- Big:
- LED Gantry: (30’ x 85’), (30’ x 90’) RM150k – RM240k/month
- LED Unipole: (60’ x 40’) RM40k – RM60k/month
- LED Pillar: (10’ x 6.3’) (11’ x 8.8’) RM60k – RM110k/set/month
- Medium:
- Overhead Bridge: (13’ x 65), (15’ x 60’) RM40k – RM60k/month
- LED Minipole: (30’ x 20’), (12’ x 20’) RM25k – RM40k/month
- Small:
- LED Street Bunting: (6’ x 3’) RM5k – RM38/set/month
2. In-Mall LED Billboard
In-mall LED billboards are strategically placed within shopping malls, where foot traffic is high, and shoppers are in a buying mindset. These screens are perfect for brands looking to engage consumers when they’re at the point of purchase.
Media Type and Price Range:
- LED Screen: (6’ x 3’) RM5k/month
- LED Standee: (3.7’ x 2.08’) RM5k – RM25k/set/month
3. Elevator Media
Elevator media is an innovative way to reach audiences in malls, hotels, office buildings, and residential complexes including condominiums and apartments. With screens placed inside elevators, this media type can give you high visibility and repeated exposure when people wait and travel between floors.
Media Type and Price Range:
- FMCG (Fast-Moving Consumer Goods): Ideal for promoting everyday products consumers regularly purchase, such as food, beverages, and personal care items.
- F&O (Fashion & Outfits): Perfect for brands looking to showcase the latest fashion trends, accessories, and apparel.
Unlock Your Brand’s Potential with Digital Out-Of-Home
In Malaysia, DOOH is a powerful tool for transforming your brand’s visibility and engagement. Note that all the price ranges depend on the locations, sizes, exposures, and number of panels. Therefore, advertisers may tailor their digital out-of-home (DOOH) advertising with these variables in mind.
By leveraging this guide, you can craft a compelling DOOH strategy that amplifies your brand’s presence and drives impactful results. Embrace DOOH to stand out and make a lasting impression in Malaysia’s competitive market!
So you have an idea for your advertisement, but you’re not sure where to start? Worry not, Firstboard can guide you all the way!