Shopee, the leading e-commerce platform in Asia, has unveiled a 3D billboard featuring the sensational Malaysian girl group, Dolla. Situated strategically in the heart of the city, this innovative marketing spectacle has not only captured the attention of passersby but has also effectively halted traffic. Onlookers pause to admire the mesmerising display, can you believe it?
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Perched majestically in front of the KLCC Twin Towers, the 3D billboard posed a simple yet intriguing question: “Siapa Mereka?“. Passersby beckoned to ponder the identities of four enigmatic figures. They resembled dolls frozen in time within colossal orange boxes shaped like the number one. Each figure exuded an air of mystery, captured in statuesque poses that begged for interpretation.
Three days later, Dolla unraveled the mystery behind the enigmatic figures as they revealed themselves from their confines. Accompanied by a rendition of their chart-topping hit “BAD,”, Dolla dazzled onlookers with their signature blend of style and charisma.
Inscribed prominently on the side of the display, a massive QR code beckoned passersby to engage further with the spectacle. Curious onlookers seamlessly transported into the vibrant world of Shopee Live with a simple scan using their mobile devices. There, they could unlock exclusive vouchers and delve deeper into the world of online shopping, guided by the energetic presence of Dolla.
Why Dolla?
Shopee’s decision to feature Dolla in this groundbreaking campaign stemmed from a strategic understanding of their appeal among younger Malaysians. Recognising the group’s immense talk-a-bility and popularity, Shopee aimed to leverage Dolla’s influence to drive engagement and excitement within this demographic. With their finger on the pulse of contemporary culture, Dolla served as the perfect conduit to connect with tech-savvy consumers, sparking conversations and fuelling enthusiasm for the Shopee platform.
“This campaign is a testament to the power of seeing Dolla larger-than-life in 3D and to the effectiveness of Shopee Live as a platform for reaching and engaging with younger Malaysians. Thanks to Dolla’s talkability, we’re already seeing a significant increase in traffic to Shopee Live and meaningful, brand building connections across our platform,”
Kenneth Soh, Head of Marketing at Shopee Malaysia
