Elevators have become indispensable features in modern buildings, particularly in shopping malls and office complexes. Serving as vital conduits for vertical transportation, elevators provide the primary means for people to navigate between floors. Consequently, advertisers have recognised the potential of elevators as indoor OOH advertising platforms. Elevator advertising, is what it is known as.
Elevator advertising transcends mere functionality, offering advertisers an opportunity to unleash their creativity and craft compelling ads that captivate audiences. If you’re contemplating the integration of elevator advertising, here are some innovative ideas to inspire your campaigns.
1. McDonald’s
McDonald’s latest elevator door sticker wrap ingeniously depicts a scene familiar to anyone who has visited their outlets. It is a bustling queue of people eagerly awaiting their turn at the counter. The clever inclusion of the menu on the ad not only adds authenticity but also creates the illusion that those waiting outside the elevator are patiently lining up to order their favourite McDonald’s meal. It’s a clever way to entice hungry commuters with the promise of deliciousness just a floor away.
2. Radio Jovem Pan
Radio Jovem Pan transformed this elevator into a massive sound system, amplifying its presence to capture the attention of passersby. Recognising that their target demographic primarily comprises young people, the advertisement was strategically placed in a popular shopping mall frequented by this demographic. By transforming the elevator into a dynamic sound experience, Radio Jovem Pan effectively leveraged the gathering spot of young audiences. This will entice them with an immersive audiovisual encounter that resonates with their interests and preferences.
3. Eliane Indiani
Eliane Indiani Fitness Centre’s ingenious ad takes full advantage of the elevator’s door panel and inner wall to create a captivating visual experience. Depicting a man holding a dumbbell in each hand, the ad cleverly utilises the door’s opening and closing motion. This is to simulate the appearance of the man engaged in a workout session. This playful effect not only captures the attention of elevator passengers but also reinforces the message of the fitness centre, effectively conveying the idea of exercise and physical activity in a dynamic and engaging manner.
4. Superman
In a clever nod to Superman, The Movie, this elevator advertising campaign captures the iconic moment when Clark Kent transforms into the Man of Steel. Utilising the elevator’s space, the ad depicts the memorable scene of Clark Kent ripping open his work shirt to reveal Superman’s iconic costume underneath. This teaser not only pays homage to the beloved superhero but also creates a sense of anticipation among elevator passengers. With its cool and attention-grabbing concept, this advertising campaign is sure to leave a lasting impression on viewers.
5. Sabrina Stobrawe Divorce Lawyer Firm
In a clever and attention-grabbing twist, this elevator advertisement features a seemingly perfect wedding photo of a couple. But that’s when the door is shut. As soon as the door opens, the couple splits apart, revealing a sign advertising the Sabrina Stobrawe Divorce Lawyer firm. This innovative ad not only surprises and engages elevator passengers but also serves a practical purpose by indicating the location of the law firm’s office as soon as people arrive at the elevator. With its creative approach and clear messaging, this advertisement effectively captures attention and communicates its intended message in a memorable way.
6. Maxwell House
Maxwell House gets creative with their elevator advertising by utilising the floor as a canvas for a 3D illustration. The floor sticker wrap features a realistic depiction of a big hole in the elevator floor, creating an illusion of depth that immediately catches the eye. This unexpected visual element is designed to jolt viewers awake, mirroring the invigorating sensation one experiences when enjoying a cup of Maxwell House coffee. By leveraging the element of surprise and the power of realistic imagery, this advertisement effectively communicates the brand’s message and leaves a lasting impression on elevator passengers.
Elevator ads offer a unique chance to reach a diverse audience in a captive space. By strategically placing ads in elevators frequented by target demographics, brands can maximise exposure. Elevators, found in various locations like offices and malls, provide a prime opportunity to engage potential customers during moments of undivided attention. Leveraging this widespread presence can significantly boost brand visibility and impact.
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