According to a research published in the Journal of Marketing, humour tends to improve recall, evaluation, and purchase intention in advertising when the humorous message aligns with ad objectives, seamlessly integrates with them, and is perceived as suitable for the product category. That’s what this article is all about: humour in advertising.
Let’s fix your mood!
1. Wienerschnitzel
They sell hotdogs. They know their target audience. Their billboards are for meat-lovers. But despite that, they felt like it’s unfair to disregard the non meat-lovers. So, they (lovingly) included the vegetarians in, for the sake of being inclusive. Thoughtful, if you ask us. Y’all vegetarians can eat the buns, no pressure <3
2. McDonalds
Personal favourite. Your favourite fries is 200 metres away. After taking 5 steps forward, it’s 197 metres away now. Our suggestion would be, put up the standee along the road until it says 1 metre away. But that’ll probably be too much. This would do. 197 metres away to get my fries.
3. Spicer Greene Jewelers
Spicer Greene Jewelers believes in the beauty and allure of precious stones, and in this instance, we wholeheartedly concur. The Oppenheimer Blue Diamond, if we get to choose what kind of stone. This kind of humour in advertising is what makes people recognise brands.
4. BMW
There’s nothing quite like issuing a playful challenge only to be brilliantly outdone by the response. On its own, the BMW advertisement might seem puzzling. However, if you focus on the left, there’s Audi’s daring billboard. BMW’s audacious response not only delivers a memorable comeback but also provides drivers with something to chuckle about as they pass by. It’s their battle, and we are here to laugh.
5. Four Season
While Four Seasons may not be the pioneer of this particular joke, its widespread usage across the country underscores its universal appeal and effectiveness. The humour combined with a focus on problem-solving resonates with audiences. Beyond the initial amusement, the messaging hits the mark precisely: when your home becomes uncomfortably warm, Four Seasons is the reliable solution provider.
If you find this funny, how about explicitly funny billboards?
Using humour in advertising is undeniably beneficial for brand recognition.
Get your message across with OOH, and do it with Firstboard.
Image Credits: Look Up, Ads of the World, The Ethical Adman, bMedia, DashTwo
