It’s a happening in Malaysia since before, the breaking news of electric vehicle— EV charging in Malaysia! Be it for a sustainable cause, or a fruit of technological advancement, the adoption of electric vehicles progresses nevertheless. Either you have heard of electric vehicles, or perhaps you are a keeper of one, both are a perfect starter into what the question this article is asking, is DOOH (Digital Out of Home) advertising and EV charging in Malaysia a thing now?!
DOOH
First things first, what is DOOH?
DOOH (Digital Out of Home) refers to utilising digital media to advertise not in your home, but outside of it. In expectation to broadcast in public spaces, DOOH employs interactive signage, billboards, kiosks as opposed to static, immobile ones. Thereby, the content on digital screens together with displays guarantees greater promises than that of a traditional advert.
EV Charging
Supposing you aren’t as plugged into electric vehicles, best known as EV, the production as well as progression in adopting electric vehicles in Malaysia contrives multiple reasons. This includes environmental, social, and technological concerns, with EV charging in Malaysia the infrastructure offers diversification in different energy sources. Not to mention the additional sustainable bases, too.
That being so, what are EV chargers? Quite identical to other chargers, EV chargers are essential in meeting the batteries that power your electric vehicles and or your plug–in hybrids. Resembling in other electronic devices by its equal nature.
The Arrival Of DOOH x EV Charging In Malaysia
OOHmatters’ specialists have come across the first of its kind to such an advanced asset! Spotted in Setia Alam, Selangor, this product is primed for audiences no matter the class. You could be innovators unto EV technicalities, families due to visit per their cultural traditions for Tomb Sweeping, facility users in neighbouring spaces, and staffs of Fairy Park Heritage City, there are no ostracising. It is open for all!
DOOH & EV Charging In Malaysia
So, what about this out of home DOOH Electric Vehicle charger? Let’s look at their four favourable factors behind this initiative!
1. The Green Guardians
Beginning with environmental matters, why is it an oncoming occurrence to adopt electric vehicles?
Touching on your vehicle of choice, it’s graspable to not go the extra mile prioritising sustainable causes midst everything else. Though consumers have nonetheless played ball by deciding on an electric vehicle, while it is an effortless role to discount, it is still an effectual ration into economical matters.
On top of that, EV charging infrastructures. These are the champions to reducing greenhouse gas emissions just as it does to noise pollution. Installing and investing in them contributes no health hazards to neither you nor the environment. Having ecological consciousness is the type of greens you should be thinking about, not the ones in your pockets.
2. Locate, Local, & Lock
If you are heading onto a less personal and more business route, this is your opportune game plan.
Towards installing EV chargers, big bucks must be spent by locational partners. Including the places these infrastructures shall be priced at. This being said, locking onto its digital advertising revenues behind the initiatives could be the pill to your headaches. Thereby drawing in EV users due to much affordable and or free of charge strategies.
3. A Green Advert
Furthermore, a factor behind this initiative is to highlight the environmental as well as ecological impacts committing to EV chargers. Corresponding to previous points, advertising partners could emphasise the goods in expanding the infrastructures of electric vehicle charging. Hence the ESG (Environmental, Social, and Governance) efforts shall succeed at supporting DOOH and COOH.
4. A Public Touch
Together with a touch of public matters, electric vehicle charging is a common sight in residential ranges, you might have spotted some undergrounds of shopping malls, too. It’s therein to present itself as a close connection to both the audiences along with advertisers, and to accomplish this is through exposure as a means for the public to learn!
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The Benefits Of COOH (Charger Out Of Home)
- Better Your Brand Image
Sometimes looks does matter! Boosting your brand is good business, consumers gravitate to ones that outshine others after all. Besides, your business shall attract attention from clients along with competitors. To achieve the former is favourable, but to attain the latter is a feat. Since the image of your brand is soaring up, enough to present yourself as a competent rival!
- Target Higher–end EV Enthusiasts
It’s one thing in knowing what you can bring to the table, it’s another in knowing who’s sitting at the said table. In this event, COOH captures those in particular who are electric vehicles enthusiasts. For the love they’re capable of going at length to procure, they’re the precise audience for you to target on.
- Connect with Local Communities
In accordance with previous point, understanding your audience offers the connection lacking between the local communities. Instead of an unintended disregard amongst the public, introducing EV charging in Malaysia could bridge users out of the populace in standard vehicle users.
- Primed in New Marketing Channels
Of course, with the entanglement of DOOH together with COOH, follows the recent rise in modish marketing channels. In addition to this are the updates accessible through digital screens enabled to modernise so as to keep your consumers in the latest loop.
Take a peek into oOHmatters & find yourself being kept up to date too!
They might just be the articles to your answers~
