The Outdoor Advertising Association of Malaysia (OAAM) is set to shake up the industry with the launch of a groundbreaking audience measurement system. This move is set to bring a new level of transparency and accountability to the world of billboards. This includes bus stops and digital displays.
For years, measuring the impact of outdoor ads has been a bit like shooting in the dark. Brands have relied on gut feelings, guesswork, and outdated metrics to determine the effectiveness of their campaigns. But those days are numbered.
The new measurement system will provide advertisers with hard data on:
- who is seeing their ads
- where they are
- how long they’re paying attention.
This means more informed decisions, better targeting, and ultimately, a higher return on investment.
Maaresh Starling, President of Outdoor Advertising Association of Malaysia, thanked the OAAM members for their support and confidence in the leadership team:
“We aim to continue our vision and mission of building and promoting a sustainable industry with high standards, good governance and ethics.”
It’s a game-changer for the industry. By introducing a standardised measurement system, the OAAM is paving the way for a more data-driven and effective OOH advertising landscape. This will not only benefit advertisers but also media owners. They who can now accurately demonstrate the value of their advertising spaces.
Get ready for a new era of outdoor advertising, where data reigns supreme and every ad counts!
Elevate your advertising game with Malaysia’s OOH experts today!
Image Credits: Malay Mail