In 2023, OPPO set the bar high with its latest 3D billboard campaign in Singapore. OPPO has reimagined the way brands engage with consumers, quite literally sending phones flying into the spotlight. The OOH campaign set foot at Ten Square, renowned as the Landmark of Good, situated at 1 Short Street.

The Champion Foldables, Reimagined

Foldable smartphones have emerged as the trailblazers of innovation, seamlessly blending cutting-edge technology with sleek design. In this era of technological advancement, OPPO has taken a bold step forward by harnessing the power of outdoor advertising.

A Gravity-Defying Spectacle

Drawing inspiration from the flexibility of foldable smartphones, OPPO’s 3D billboard campaign defies the laws of gravity. Ever heard of the saying, ‘differences capture attention’?.

Picture this: smartphones suspended in mid-air, seemingly defying the confines of space and time. It’s a spectacle that not only stops people in their tracks but also sparks curiosity.

Interactive Engagement

Beyond its visual allure, OPPO’s 3D OOH campaign transcends traditional advertising by inviting viewers to actively participate in the experience. By leveraging augmented reality, passersby can experience an immersive experience with brands. This seamless integration of digital and physical elements creates a multi-dimensional experience that resonates with today’s tech-savvy audience.

Pushing The Boundaries Of Possibility

In an interview with Advertising Marketing:

“As a global innovation company, we aspire to tell our stories with creative ideas. The rising popularity of 3D ads in the region captured our attention, presenting us with the ideal opportunity to amplify our sponsorship for the UEFA Champions League 2022-23 season and to celebrate the launch of our newest flagship phone, the Find N3 Flip,”

Oppo

OPPO’s foray into 3D outdoor advertising exemplifies its commitment to pushing the boundaries of what’s possible. By combining cutting-edge technology with creative flair, OPPO not only showcases its products but also cultivates a sense of wonder among consumers. In an age where attention spans are fleeting and competition is fierce, OPPO’s gravity-defying campaign stands out as a testament to the power of innovation and imagination.

In a world inundated with advertisements vying for attention, OPPO’s 3D OOH campaign shines as a beacon of creativity and ingenuity. By leveraging the captivating allure of foldable smartphones and the immersive nature of outdoor advertising, OPPO has succeeded in capturing consumers. As technology continues to evolve and consumer preferences shift, OPPO’s commitment to innovation ensures that it remains at the forefront of the industry.