If you’re an attentive adventurer— one that travels by public transits as well as transportation. Then, it shouldn’t be difficult for you to recognise the outdoor advertising types to be inclusive to that of your go–to public means of conveyances. In dynamical as much as diverse outdoor advertising types much like transit and mobile billboard advertising is flourishing despite the technological progression in current day.
Thus the explore of this article in the dissimilarities between transit advertising and mobile billboard advertising. Both of which are accustomed to practising on the better half of your travelling trips yet it contrasts each other in respect of the types of Out of Home advertising.
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Transit Advertising & Mobile Billboard Advertising
Transit Advertising
So, what is transit advertising? Like mentioned, if you travel by public transportation you are more exposed to the advertisements installed in and or on them. This is not bounded to only public transit vehicles since it implies to public transportation spaces, too. Examples include public means of stations, subways, airports, and buses. It’s an elaborate method of outdoor advertising in that it acquaints explorers to your brand and business during out and about.
Mobile Billboard Advertising
So then, what about mobile billboard advertising? It involves presenting your adverts on vehicles that travel through high-traffic areas. Though resembling transit ads, mobile billboards offer better flexibility. For instance trucks or in Malaysia: lorries, to showcase advertisements allows to a designated route planning. Granting a greater reach to audiences unlike static billboards bounded to a single location. In Malaysia, mobile billboards are often paired up with on–ground activation. In turn, providing a much more interactive brand experience with passersby.
Just A Trivial Tidbit!
Speaking of this common confusion, the myriad of outdoor advertising types stretch to ones that are immersive yet immobile. Seeing as there is immobile advertising— one that is static, there is no movement! But here’s the sweet twist— with most media owners seeing the rising of DOOH, or digital screens, there are some transit ads and mobile billboard advertising that’s “evolved” into a digital format now.
The Differences Between These Outdoor Advertising Types
1. Receptiveness To Reach
- Transit Advertising
Transit advertising lets you to touch on huge groups of audiences— commuters, travellers along with those awaiting at bus stops and stations. It may be true that there is no complete control to who can witness your adverts, yet with your tradename plastered on buses, trains, trams, and relevant stops and stations, there’s bound to beckon numerous attention.
Look at it this way! In Malaysia, the Rapid Rail system: LRT, MRT, Monorails, etc. Had acquired moreover 740,000 daily passengers in 2023! That is one impressive number to have been collected due to your brand message. Therefore, with transit advertising you are fixed with the potential to achieve a high extent of consumers for a reasonable cost.
- Mobile Billboard Advertising
Similar to the large spread of audience in transit advertising, mobile billboard advertising outreaches all who are involved in high–traffic expressways. Here’s the kicker: mobile billboards enables you much more control. Such as the exact location to where your trucks can travel, or the duration between staying in each spot your trucks tour in, or the period of time for your adverts to be displayed throughout the day and or night. This mobility is a major advantage to those in specific search for a cost–effective outdoor campaign.
2. Ad Formats & Channels
- Transit Advertising
Seeing as transit advertising has tons of media variations, the formats are altered to meet all dissimilar locations and modes of transportations. Though the standard of it all is wraps on buses, trains, trams, and taxis, there are those who find it more so entertaining than others. Picture this: you’re on a train ride home, stomach grumbling, and you’re on your phone. Bam! The interior of the train you’re in lights the most mouthwatering images of your dream fast foods up. But wait, there’s more! Hidden speakers within the walls imitating some sizzling sounds along with fried chicken in pieces. Hungry yet? This shows the effect of McDonald’s Malaysia, dominated by their creative campaign in 2023 and 2024.
- Mobile Billboard Advertising
Contrary to transit advertising and its varying formats, mobile billboard advertising refers to fly and fun adverts, digital displays, and interactive screens that can be seen mounted on trucks. Despite the fact that side wraps on commercial vehicles are just as prevalent, the best fruit grows in its adaptable mobility. Imagine a truck with this billboard the size of a giant just rolling down high–traffic streets, coupled with on–ground activities for additional engagement. This dynamic approach attracts attention just as it leave a long impression of its brand experience.
3. Targeting Tracks
- Transit Advertising
It is true that transit advertising provides you an extended reach, advertisers still have the capabilities to target specific demographics as well as geographic scopes. How? By scouting and selecting the most collectible transit routes, relevant stations and spaces, and neighbourhoods to advertise. For instances, a local business may opt to promote their brand on buses with a high concentration of their target audiences.
- Mobile Billboard Advertising
Just like transit advertising, mobile billboards require strategic planning. It is crucial for you to understand who your intended audience is, where they frequent to. Still, unlike static billboards mobile billboards on the other hand, offer a flexible upper hand. This refers to a broader set of strategies to take in— content creation, timing, routine routes, and demographical public. Sounds too much? This is where specialists of Out of Home advertising step in… specialists like Firstboard. Their expertise in navigating the planning process ensures your mobile billboard advertising campaign captivates the right people at the right time.
oOHmatters Thinks
Though outdoor advertising types such as transit advertising along with mobile billboard advertising are somewhat similar in each to their own, there should be a highlight to the advantages interrelated between one another. Both of the OOH types suggests different advantages to you yet both requires preparational planning to excel. Hence, this article looks to introduce you into such spectacular Out of Home advertising types as a means for better insights and less inaccuracies.
Here’s a tip: “Come and consult with us for a strategic OOH proposal!”
-strategically proposed by Firstboard.
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