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Outdoor Campaign

oOH Guides

Let's Talk Outdoor Advertising Types: Hunting The Bunting In Advertising!

By Vanessa Lim
5 August, 2025
3 Mins read
oOH Guides

Guerilla Advertising & The Tactical Techniques To A Successful OOH Advertising

By Vanessa Lim
24 May, 2024
2 Mins read
Granted that guerilla is not a generic expression in outdoor advertising, it is nevertheless a marketing method to some of the best…
oOH Guides

Let's Get Into The Artful Aims Of Ambient Advertising!

By Vanessa Lim
21 May, 2024
3 Mins read
Of all outdoor advertising types there are to publicise your brand and business, ever heard of ambient advertising? It may not be…
Editor's Pick

Is Programmatic Digital Out Of Home (pDOOH) Practical?

By Vanessa Lim and Durga Devi
29 April, 2024
3 Mins read
PDOOH is skyrocketing in this present era, but a better question is if it’s practical to be performed? PDOOH— Programmatic Digital Out…
oOH Guides

Explicit Advertising And Its Impact, Let's Talk About It

By Vanessa Lim
7 March, 2024
2 Mins read
Have you ever come across an ad that’s left you speechless? Shocked? Surprised? Just what is it about those ads that’s blown…
Campaign Spotlights

Sambal Strawberry?! The Exclusive OOH Campaign Of Abang Strawberry!

By Vanessa Lim
6 March, 2024
3 Mins read
Founded since 2014, this triune business of Abang Strawberry as a café, restaurant as well as a farm situates in Taman Sedia,…
Campaign Spotlights

Coca Cola Ad Campaign In OOH: More To Know?

By Vanessa Lim
20 February, 2024
2 Mins read
Looking at the renowned brand fame for its red outercoat and bubbling brown draft, Coca Cola’s brand asset: coke, is not the…
Campaign Spotlights

McDonald's Directional Billboards Ask You To Follow The Fries

By Arrisa Zaini
19 February, 2024
2 Mins read
Have you seen how those giant golden arches became so iconic? Well, hold onto your fries. Because we’re about to dive into…
Campaign SpotlightsEditor's Pick

Pavilion Billboard & Its Five Fab Brands In KL!

By Vanessa Lim
14 February, 2024
3 Mins read
These 2023 pieces are mayhaps old news, but their concepts are nevertheless dynamic! From dominating Korean artists as multinational brand ambassadors, to…
Campaign Spotlights

The Edible Billboard That Redefines Diet Culture

By Arrisa Zaini
13 February, 2024
1 Mins read
In a bold move on December 17 and 18, Plenity turned heads with an unprecedented marketing stunt: the Edible Billboard. Here’s the…
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