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The Optimum Billboard Location In Malaysia: Education Industries

Do you know Malaysia has a significant number of education industries, including universities, colleges, and other higher education providers? According to the Ministry of Higher Education, Malaysia has 20 public universities, 36 polytechnics, 105 community colleges, and 434 private higher education institutions (PHEIs), which are divided into 54 universities, 39 university colleges, 331 colleges, and 10 international branch campuses. Aside from that, there are over 400 private colleges and 100 institutions from both public and private. It also includes reputable foreign universities branches from the United States, United Kingdom, Australia, and Ireland.

According to a study on mitigating urban visual pollution, a multi-stakeholder spatial decision support system can be used to identify urban hot spots and explore suitable sites for new billboards, assisting in the optimisation of locational potential.

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In Malaysia, there are several cities with a high number of education institutions. Here are some of the notable cities:

1. Kuala Lumpur

The capital city of Malaysia is home to numerous higher education institutions, including the National University of Malaysia (UKM) and the University of Malaya (UM).

2. Klang Valley

Located in the state of Selangor, the Klang Valley is a major educational hub in Malaysia. It is home to the UNIVERSITI KEUSAHAWANAN KOPERASI MALAYSIA (UKKM), the Northern University of Malaysia (UUM), and the Putra University of Malaysia (UPM).

3. Penang

The island of Penang is another city with a significant number of higher education institutions. It hosts the Universiti Sains Malaysia (USM) and the Universiti Putra Malaysia (UPM) branch campuses.

4. Sarawak

In the eastern part of Malaysia, Sarawak is home to the University of Sarawak (UNISSA) and the Swinburne Curtin University of Technology, Sarawak (Australia).

5. Terengganu

Lastly, Terengganu. Even though it’s a bit of rural city, it still accommodate students who are enrolling in Universiti Sultan Mizan Zainal Abidin (UniSZA).

Quick Fact

There are more than 5million students enrolling in both public and private universities which shows that advertising in one of these places could increase the brand exposure among the students and public. This also widen the choices of education institution for them. Check out this article to know more!

Summary

These cities have a high number of education institutions due to the government’s efforts to promote higher education and internationalisation. Most importantly, it also shows that these cities are famous for students and working adults who are studying or planning to further their studies. By advertising in these areas will increase brand awareness as well as attract potential customers.

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Image Credits: Berita Harian, UUM, USM, UNISSA, Sinar Harian

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