AirAsia, the trailblazer in low-cost air travel, is gearing up for an exhilarating campaign that promises to take passengers to new heights. In anticipation of their massive Free Seats Sale, the airline has launched a captivating prelude, inviting travellers to soar into a world of unbeatable deals and unparalleled adventures in their previous AirAsia campaign.
In November 2022, AirAsia had its largest-ever “Mega Sale” on November 7. In honour of the airline’s 21st anniversary and 700 million passengers flown, 7 million complimentary seats were made available. An Out-of-Home (OOH) campaign that counted down each day of the sale on 40 magnificent digital displays throughout Malaysia helped to promote the seven-day sale. Read more about it here!
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Dynamic, Digital Ads
Harnessing the power of digital advertising, AirAsia aims to create an immersive experience for its audience. Social media platforms, interactive banners, and captivating visuals will be strategically employed to keep travellers engaged and ready to embark on their next adventure.
“Outside of homes, digital screens are already a standard sight in locations where people spend the majority of their time. It is imperative that we maintain our agility and conduct quantifiable tactical campaigns on this platform as well. We’re experimenting with different Digital OOH executions thanks to our partnership with Moving Walls, and using dynamic creatives is just the beginning,” stated Mahek Shah, Head of Account Management at AirAsia.
About The Campaign
As the countdown progressed, AirAsia unveiled exclusive previews, travel tips, and sneak peeks into the destinations awaiting eager explorers. The campaign’s vibrant energy mirrors the airline’s commitment to making air travel accessible to all, and the impending Free Seats Sale is poised to open the doors to a world of possibilities.
Being seen as often as possible and instilling a sense of urgency in viewers to reserve their complimentary seats before the campaign expires were two important campaign goals. This AirAsia campaign collaborated with global OOH technology vendor Moving Walls.
The campaign received 4.10 million impressions in just seven days.
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