Out-of-home (OOH) advertising has transformed with the rise of digital screens, but what makes it truly shine is the power of user generated content in OOH. Let’s break down what UGC is and why it’s a game-changer for OOH.
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What Is User-Generated Content?
Let’s first understand what this term means.
UGC is simply content created by regular people, not by the brand itself. Think of those amazing photos your friends share on social media using a certain product or the glowing reviews they leave online. That’s UGC! It can be anything from photos, videos, reviews, comments, and even social media posts.
UGC Matters For OOH Advertising
UGC isn’t just about social media; it’s taking center stage in the world of advertising too. Admit it, we will instantly believe words from people’s mouth. In short, people trust other people more than brands.
When people claim that a product is good, we would believe it. We are on the same boat.
But when the brand itself claim their product is good? Hm…
UGC is seen as more authentic and relatable, making it a powerful tool to connect with audiences.
User Generated Content In OOH?
Imagine seeing a giant digital billboard displaying a beautiful photo taken by a regular person using your product. Doesn’t that feel more real than a traditional ad? That’s the power of UGC in OOH. It makes your brand feel accessible and human.
By incorporating UGC into your OOH campaigns, you can:
- Boost Authenticity: People trust other people more than brands.
- Increase Engagement: UGC can spark conversations and interactions.
- Drive Sales: Seeing real people using your product can influence buying decisions.
- Enhance Brand Image: UGC can help shape a positive brand perception.
Here’s an example of UGC in OOH by Big Tree: #ApaKhabar Campaign, where Malaysians were encouraged to send heart-warming messages to Big Tree, then they were all displayed on billboards around KL.
Remember: It’s not just about displaying UGC on OOH screens. It’s about creating a two-way conversation with your audience and making them feel like they’re part of your brand story.
Ready to engage your audience with UGC? Let’s talk!
Image Credits: G2, Moving Walls
