In recent years, 3D billboard advertising has emerged as a captivating and innovative approach in Malaysia’s out-of-home (OOH) advertising scene. As technology continues to advance and consumer expectations evolve, brands are seeking new ways to stand out and engage audiences. In 2024, the potential for 3D billboard advertising to make a lasting impact is greater than ever before. Let’s not just hope for its shock factor anymore.

Brands Are Hesitating To Go For 3D Billboard

“We often see brands producing 2D ads for 3D billboards, resulting in them being unable to harness the medium’s full potential,”.

Kenneth Soh, Head of Marketing at Shopee Malaysia

Let’s look at the main issues here. Brands are either afraid of leveraging, or overall, in the dark about 3D billboard advertising. Despite the potential benefits, some brand owners in Malaysia may hesitate to opt for 3D billboard advertising. Let’s look into it:

1. Cost Concerns: Implementing 3D billboard advertising may be perceived as a significant investment, especially for brands with limited marketing budgets. Marketers may question whether the potential return on investment justifies the expense.
2. Technical Challenges: Creating and executing 3D billboard campaigns requires specialised expertise and resources. Marketers may be hesitant to venture into unfamiliar territory. This makes them prefer to stick with traditional advertising methods they are more familiar with.
3. Limited Location Availability: Securing prime locations for 3D billboard advertising in Malaysia’s urban landscapes can be competitive and challenging. Marketers may struggle to find suitable locations that maximize visibility and audience reach.

How Brands Can Overcome Hesitations In 3D Billboard Advertising

Despite the challenges, there are several strategies brands can employ to excel in 3D billboard advertising in Malaysia in 2024:

1. Demonstrate ROI: Marketers can alleviate concerns about cost by demonstrating the potential return on investment of 3D billboard advertising. This may include case studies, market research, and projections that highlight the effectiveness of 3D campaigns in driving brand awareness and engagement.
2. Partner With Experts: Collaborating with experienced creative agencies and technology partners can help brands overcome technical challenges associated with 3D billboard advertising. By leveraging the expertise of professionals in the field, marketers can ensure their campaigns are executed flawlessly and deliver impactful results.
3. Secure Strategic Locations: Brands should prioritise securing strategic locations for their 3D billboard campaigns to maximise visibility and audience exposure. Conducting thorough research and negotiations with property owners and advertising agencies can help brands secure prime locations that align with their marketing objectives.

In 2024, 3D billboard advertising presents an exciting opportunity for brands to differentiate themselves and capture the attention of consumers in Malaysia’s competitive advertising landscape. By addressing concerns and leveraging strategic approaches, brands can unlock the full potential of 3D billboard advertising and create memorable experiences that resonate with audiences across the country.

“A good 3D billboard should not only turn heads but also generate a bit of FOMO for those who didn’t experience it firsthand,”.

Shaad Hamid, General Manager, and Regional Head of Performance Marketing at GrowthOps Asia

Also read on Samsung 3D Billboard Unleashes Festive Magic On Xmas and many more interesting OOH campaigns in Malaysia here!

Image Credits: Big Tree, Medium