Outdoor advertising is becoming a competitive platform for brands to showcase their brand and build recognition these days. It is not only about putting your advertisement out there anymore. A blend of creativity and technology is what advertisers go for today to make sure their outdoor advertising stands out. Compared to the common types of advertising people usually see, creative and unique mediums would guarantee a higher exposure for your brand.  

If you’re planning to elevate your outdoor advertising campaign, you should consider these 4 unique outdoor advertising that exists in Malaysia.

1. 3D Billboard

Malaysia’s skyline comes alive with 3D billboards that break free from the two-dimensional norm. These larger-than-life structures pop out, capturing attention and turning heads. In the realm of Outdoor Advertising (OOH), 3D billboards in Malaysia add a touch of magic, transforming the urban landscape into an immersive experience. The very first 3D digital billboard spotted in Malaysia is the 3D animated Golden Bull on the screen of Pavilion Mall in Kuala Lumpur. 

In Malaysia, the rise of massive 3D billboards ensures they can’t be ignored. Expect to see more of these eye-catching displays soon. For brands seeking heightened visibility and public appeal, choosing a 3D billboard is a savvy move to build awareness effectively.

2. Curve LED Screen

Nestled strategically in a high-traffic zone, the curved LED screen commands attention even from a considerable distance. Its uniqueness lies in its visually appealing curved design, standing out prominently. Unlike flat screens, the curve LED screen gracefully bends around the billboard’s corners, ensuring a seamless display at every edge. This curvature enables a broader audience reach from various angles, offering a more comprehensive view of the advertisement.

Advertisers favour the curve LED screen for its enhanced flexibility in crafting designs, eliminating distortions and optimizing the overall impact of the advertisement. While a flat screen is undoubtedly good, the curved counterpart promises a superior visual experience for the audience.

3. Lego Design

The Lego-designed billboard that graced Malaysia’s streets in 2011 deserves special acknowledgment for its unparalleled uniqueness. This exceptional billboard stood out due to its extraordinary design, seamlessly integrating into the real-world environment. It skillfully depicted a Lego landscape mirroring its surroundings, sparking delightful imaginations as Lego aimed to connect with its audience.

The triumph of this Lego campaign underscored a crucial aspect of outdoor advertising – it’s not merely about making the billboard stand out, but equally about ensuring it harmonizes with its surroundings. Crafting outdoor advertisements with designs tailored to your brand can etch a lasting brand impression in the minds of the audience.

4. Interactive Billboard

Engaging and entertaining, interactive billboards add an extra layer of excitement by inviting audience participation. This form of outdoor advertising sparks curiosity and encourages people to actively interact with the campaign. An illustrative instance in Malaysia is McDonald’s Save the Sundae Cone initiative.

Positioned at the bustling Bukit Bintang intersection in Kuala Lumpur, the billboard showcased a melting sundae cone, seeking the public’s ‘help’ through mobile devices to activate a fan and prevent the meltdown. The essence of interactive advertising lies in captivating the audience, fostering a closer bond between your brand and consumers. Launching such campaigns proves not only enjoyable but also effective in reaching a broader audience, creating an extraordinary interactive advertising experience.

Outdoor advertising is highly effective when you do it right. From the structure to the design, there is a wide range of options you can choose for your brand.

Images: D&AD, I Concept, bMedia