oOH Guides

Digital Out-of-Home Advertising In Malaysia: The Ultimate Guide

2 Mins read

In Malaysia’s bustling cities, digital out-of-home (DOOH) advertising stands out with its vibrant, dynamic displays that captivate audiences like never before. Unlike traditional billboards, DOOH offers engaging, interactive content, but costs vary significantly. This article will cover the common types of DOOH and their price ranges, so you can know which is the best for your campaign.

Interested to use DOOH? Our OOH Specialist is only one call away!

1. Digital Billboard

Digital billboards are large, high-resolution LED screens strategically placed in high-traffic areas such as major highways, shopping districts, and central business districts. They are known for their vibrant displays and ability to show real-time updates.

Prime Locations:

  • Heavy traffic highways in Klang Valley, Federal Highway, LDP Highway, MRP2 Highway
  • High-visibility areas/tourist spots like Bukit Bintang and the KLCC junction, which can even support 3D displays

Media Type & Price Range:

  • Big:
    • LED Gantry: (30’ x 85’), (30’ x 90’) RM150k – RM240k/month
    • LED Unipole: (60’ x 40’) RM40k – RM60k/month
    • LED Pillar: (10’ x 6.3’) (11’ x 8.8’) RM60k – RM110k/set/month
  • Medium:
    • Overhead Bridge: (13’ x 65), (15’ x 60’) RM40k – RM60k/month
    • LED Minipole: (30’ x 20’), (12’ x 20’) RM25k – RM40k/month
  • Small:
    • LED Street Bunting: (6’ x 3’) RM5k – RM38/set/month

2. In-Mall LED Billboard

In-mall LED billboards are strategically placed within shopping malls, where foot traffic is high, and shoppers are in a buying mindset. These screens are perfect for brands looking to engage consumers when they’re at the point of purchase.

Media Type and Price Range:

  • LED Screen: (6’ x 3’) RM5k/month
  • LED Standee: (3.7’ x 2.08’) RM5k – RM25k/set/month

3. Elevator Media

Elevator media is an innovative way to reach audiences in malls, hotels, office buildings, and residential complexes including condominiums and apartments. With screens placed inside elevators, this media type can give you high visibility and repeated exposure when people wait and travel between floors.

Media Type and Price Range:

  • FMCG (Fast-Moving Consumer Goods): Ideal for promoting everyday products consumers regularly purchase, such as food, beverages, and personal care items.
  • F&O (Fashion & Outfits): Perfect for brands looking to showcase the latest fashion trends, accessories, and apparel.

Unlock Your Brand’s Potential with Digital Out-Of-Home

In Malaysia, DOOH is a powerful tool for transforming your brand’s visibility and engagement. Note that all the price ranges depend on the locations, sizes, exposures, and number of panels. Therefore, advertisers may tailor their digital out-of-home (DOOH) advertising with these variables in mind.

By leveraging this guide, you can craft a compelling DOOH strategy that amplifies your brand’s presence and drives impactful results. Embrace DOOH to stand out and make a lasting impression in Malaysia’s competitive market!

So you have an idea for your advertisement, but you’re not sure where to start? Worry not, Firstboard can guide you all the way!

Subscription Call-To-Action
-1 posts

Nur Aishah

About author
A passionate young writer, hoping to spread valuable knowledge to people.
Articles
    Related posts
    oOH Guides

    Understanding Consumer Behavior: How To Build Effective Outdoor Ads

    3 Mins read
    When it comes to outdoor advertising, there’s a lot more happening behind the scenes than just putting up a flashy billboard. The…
    oOH Guides

    How to Buy Digital Billboard Ad Space in Malaysia

    3 Mins read
    Did you know digital billboards are much more flexible than static ones? It’s one of the reasons why advertisers opt for digital…
    oOH Guides

    Why Local Advertisements Are More Effective Than Ever

    2 Mins read
    Local advertisements are becoming that kind of powerful tool, creating real connections with people by tapping into the heart of the community….

    Make Your Brand oOH-some With Us!

    Subscribe to be updated on the latest OOH trends in Malaysia

    Leave a Reply

    Your email address will not be published. Required fields are marked *