In spite of the myriad of adverts you’re bound to bump into during your fun little outings, there’s no denying to some outdoor advertising designs that’s turned you mazed. In Malaysia no less! 2024 is the year to find these Out of Home (OOH) marketing favourable rather than flat in respect of their designs, so!

Amongst the hubbub in Kuala Lumpur, tight traffics in highways and diverted detours, and the crammed trams of LRT along with MRT, these outdoor advertisings have shown a good hand in leaving lasting impressions on passersby. Thus, this article’s idea to peep into the said outstanding advertising designs in Malaysia!

Outdoor Advertising Designs: Korean Edition!

Coway x BTS

Big Hit artists BTS as the worldwide brand ambassador to Coway is a total movement!

The intention to present themselves under a light as youthful as the K–pop group is a dope technique. This lets any and all audiences to learn of their brand— what Coway offers. And while this news has soared in a universal sense since 2022, their advertisements are prominent for you can spot them around Cheras, Kuala Lumpur still. Following Coway’s future ideals, there are further dynamites yet to come!

Along with this coalition, enthusiasts of both BTS and Coway find themselves supporting the names of one another. Besides the home appliances Coway has in store, there’s perfect pieces to butter up the loyal fanatics’ fire towards their K–pop artists: posters and photocards! Through the purchase in the interest of a better household environ, follows a gift of your adorable artists? Feeding two birds with one scone!

Outdoor Advertising Designs: Let’s Talk Transit!

1. WONDA Coffee

In the LRT Kelana Jaya line, frequent passengers must’ve stepped into a train intensified with brewed beans in the air. Imagine that! Inhaling caffeine not with your mouth, but your nose?!

The outdoor advertising designs of WONDA Coffee is committed to catch your eyes, what with the interior layouts coated in shades highlighting their signature assets. By this it includes the handles, map directives, walls and windows too! Such an immersive advert relates to relevant consumers, an example being local employees that routinely take public transportation.

Furthermore, the partnership in OR1 FM with WONDA Kopi Tarik, a campaign in partnership with the National Day of Malaysia. Thought to be the most original Malaysian radio station there was, listeners as well as caffeine lovers end up as communities of Satu Malaysia than intended.

2. Kewpie Malaysia

Are you a mayonnaise buff? Take a peek at this outdoor advertising design of Kewpie!

Together with 3 other Kewpie Trains, these are routinised to stop by Klang Valley area through the Kelana Jaya Line along with the Putrajaya Line. It’s an excellent means to be spotted by their brand devotees not in Japan, but in Malaysia! Yet another outstanding outdoor advertising designs there are for Malaysians to support.

Outdoor Advertising Designs: The Mesozoic Era Of Maxis, Rawr!

To honour Merdeka Day of 2023 in Malaysia, Maxis commits to its signature green, twinning with the rich foliage of Putrajaya Sentral. Sandwiched between are large balloons that highlight their contribution to communities as well as their consumers in Malaysia. Paraded in the heart of this event, Maxis’ Home Fibre mascot, Dinocorn! Thank goodness to the assurance of their 4 branded trucks that Dinocorn could spark joy in the parade visitors and in those supporting at home.

Dairy Champ

Dairy Champ, Mesti–lah is a campaign special for the release of Dairy Champ Tarik Lebih Buih Sweetened Creamer together with Dairy Champ Evaporated Creamer. Portrayed by celebrities Dato’ David Arumugam as well as Dato’ Vida whose performances gravitate towards Malaysians, a creative choice having them adapted onto the visuals for this campaign. Seeing as the designs make a splash for consumers, it is a sight for sore eyes!

Eco Shop

This local budget chain, Eco Shop has received the appreciation it’s due by Malaysians. Shoutout to native artist, better known cartoonist, Mfafairuz whose series of billboard adverts reminds one of comic strips. Planted along the Elite Highways of Putra Heights and Saujana Putra, the idea of this RM2.20 franchise is owing to those travelling in traffics back to their hometowns on Hari Raya.

Creativity is in the room!
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Image Credits: Pinterest, X, Cilisos, Kewpie Malaysia, Dairy Champ, X