The Super Bowl isn’t just about touchdowns and halftime shows. It’s a battleground for commercials, too! Over the years, some Super Bowl ads have become cultural touchstones, as memorable as the game itself. Let’s take a look at some iconic Super Bowl commercials that stole the spotlight.

Hopefully, some of these can inspire your next marketing campaign ideas!

1. Apple’s 1984:

This Ridley Scott-directed masterpiece aired in 1984 and introduced the Macintosh computer. With its bold imagery, it showed OOH’s potential for big statements. Imagine an OOH billboard using a similar theme to launch a new tech product at Bukit Bintang. Wouldn’t it be entertaining to the viewers?

2. Google – Loretta (2020)

Want your ad to strike gold? Super Bowl ads show how! Google hit a home run with emotional ads like “Loretta” in 2020.

An old man remembers his love, Loretta. Google helps him recall everything, from vacations to her funny quirks. Photos flash on screen, a love story unfolds.

Google shows it can help with everyday tasks. The ad stays with you. Heartwarming memories, gentle piano music – a love for the ages. This ad probably caused the most tears that year!

3. Nike’s “Hare Jordan” (1992)

This animated gem brought together basketball legend Michael Jordan and Bugs Bunny. It promoted the iconic Air Jordan sneakers. It showed the power of creating a memorable icon.

You can do the same for OOH advertising! Design a creative visual for your brand that will stick in people’s minds long after they see your billboard.

4. Snickers’ “You’re Not You When You’re Hungry” with Betty White (2010)

We’re not us when we’re hungry. The girls can confirm.

This hilarious ad showed a grumpy Betty White playing football, perfectly capturing the “hangry” feeling. It proved that humor and celebrity cameos can be a winning combination.

5. Coca-Cola’s “Hey Kid, Catch” (1980)

This heartwarming ad featured tough football player Mean Joe Greene accepting a young fan’s Coke bottle. It showed the emotional power of advertising and left a lasting impression on viewers.

Isn’t it a great one to add in your list of marketing campaign ideas?

6. Always’ “#LikeAGirl” (2014)

This powerful ad challenged gender stereotypes by showing how the phrase “like a girl” can be used negatively. It sparked important conversations and proved that commercials can be both entertaining and socially conscious.

What Makes Super Bowl Ads So Popular?

These iconic Super Bowl ads remind us that advertising can be creative, funny, and even thought-provoking. They also inspire us to take those ideas and translate them into impactful OOH campaigns that grab attention in the real world. The next time you brainstorm for marketing campaign ideas, remember the power of the Super Bowl ads… and take your brand’s message out of the living room and onto the streets!