Fun fact: the United Nations World Tourism Organization (UNWTO) named rural Bukit Puteh, Sabah as one one the best tourism villages in the world in 2021. With its preservation of its natural and cultural diversity, it’s a no-brainer that it’s an ideal spot for rural tourism.

Bukit Puteh is one of many ideal villages for rural tourism in Malaysia. While urban cities like Klang Valley often get the spotlight, rural tourism can leverage outdoor advertising to stimulate local economic growth without jeopardising the beauty of our villages.

The Effect Of Outdoor Advertising On Our Countryside

In rural Malaysia, outdoor advertising can be a double-edged sword. Yes, it can promote local businesses and attractions, but if it’s not done right, it can spoil the beautiful views we cherish. If people drive through the scenic countryside, and suddenly their view is blocked by many bright, clashing billboards, wouldn’t that spoil the mood? Not exactly the postcard-perfect image we want to showcase, right?

Having outdoor advertisements to enhance rural tourism is all fine and well. However, it’s important to avoid overshadowing the natural beauty of our landscapes, which are precious for both tourism and our local heritage.

Tips For Smart Outdoor Advertising

So, how can we make outdoor advertising work for us without ruining our scenic spots? Here are some local tips to keep in mind:

1. Incorporate Local Culture And Design

Let’s celebrate our unique Malaysian heritage! Ads that incorporate local colours, materials, and themes can resonate with both residents and tourists. Collaborating with local artists can lead to a stunning ad that tells a story and enhances the community’s identity.

2. Mindful Placement Is Key

When placing outdoor ads, let’s be mindful of our surroundings. Clustering ads in one area, especially near beautiful landscapes can detract from the experience. Less can be more—promote local businesses without overwhelming the natural beauty!

3. Ensure Clarity For Essential Information

Let’s make sure that vital information, like tourist direction signs, is easy to read. Ads shouldn’t overshadow these important messages, especially in busy tourist spots. Thoughtful spacing can make a significant difference in usability and safety.

4. Remove Outdated Or Damaged Ads

If an ad is falling apart or simply not serving its purpose anymore, it’s time for it to go. Keeping our landscapes clean and attractive should be a priority. For example, consider how the removal of outdated real estate signs in areas has made way for fresh, vibrant advertising that better reflects the community.

A Call For Thoughtful Advertising

As media owners and advertisers, we have a unique opportunity to elevate rural tourism in Malaysia through thoughtful outdoor advertising. Combining creativity with local culture and being intentional about our placements can drive tourism and support local businesses while preserving the natural beauty that makes our country so special.

Having a well-thought-out advertisement can not only attract attention but also spark pride in a community’s heritage. As stated by the Minister of Tourism, Arts and Culture Malaysia, YB Dato’ Sri Hajah Nancy Shukri:

“For Malaysia, the global pandemic crisis has presented an opportunity for a new beginning.

Due to rising interest in ‘second city’ travel and the exploration of lesser-known destinations, I believe this is the best time to promote hidden gems in our countryside, as tourists are expected to prefer nature-based destinations with a laid-back lifestyle and plenty of fresh air.”

YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia

Let’s embrace the power of outdoor advertising and make a positive impact on our countryside one campaign at a time!

Image Credit: Marquis Advertising.