ZUS Coffee has opted to leverage local integration in to address the ongoing debate surrounding its origins. In a groundbreaking move, ZUS…
According to a research published in the Journal of Marketing, humour tends to improve recall, evaluation, and purchase intention in advertising when…
Coca-Cola has once again captured the world’s attention with a groundbreaking feat in advertising technology. This time, the global beverage giant unveiled…
In 2023, OPPO set the bar high with its latest 3D billboard campaign in Singapore. OPPO has reimagined the way brands engage…
In the ever-evolving landscape of digital marketing, businesses are constantly seeking the most effective channels to invest their resources. With a plethora…
In the wake of unprecedented global shifts, the OOH advertising trends have been undergoing a profound transformation. As businesses adapt to the…
The integration of outdoor advertisements with the Internet of Things (IoT) stands as a groundbreaking innovation. This synergy between traditional outdoor advertising…
Foodpanda entered the advertising technology realm in September 2022 by introducing panda advertisements in 11 Asian nations, including Malaysia. With the introduction…
Small and medium-sized enterprises (SMEs) often find themselves grappling with the challenge of standing out in a crowded marketplace. While digital advertising…
