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124 posts

Arrisa Zaini

About author
here for a good time.
Articles
    oOH Media Tech

    Pepsi 2024: The Beginning Of A Bolder Era

    By Arrisa Zaini
    14 June, 2024
    2 Mins read
    Editor's Pick

    Billboard Errors Are Purely Mistakes Or Marketing Genius?

    By Arrisa Zaini
    12 June, 2024
    2 Mins read
    Billboards are powerful. They capture attention. They deliver messages quickly. But what happens when they contain errors? Are these mistakes or clever…
    oOH Guides

    More Than Just Ads: Awareness In Ads For OOH

    By Arrisa Zaini
    10 June, 2024
    2 Mins read
    When we think of outdoor advertising, billboards promoting the latest gadgets or soft drinks often come to mind. However, there’s much more…
    oOH Highlights

    From Billboards To Backpacks, Big Tree Inspires At Yayasan Chow Kit

    By Arrisa Zaini
    10 June, 2024
    2 Mins read
    At Yayasan Chow Kit, a special project is teaching kids about creativity and taking care of the Earth on 1st June. This…
    Campaign Spotlights

    Subway 3D Billboard Brought Its Mascot To Life In KL

    By Arrisa Zaini
    7 June, 2024
    1 Mins read
    Let’s pause and rewind to the time when Subway Malaysia took advertising to a new level with its latest out-of-home (OOH) campaign….
    oOH Highlights

    OOH Advertising Malaysia Expects Gradual Growth In 2024

    By Arrisa Zaini
    7 June, 2024
    2 Mins read
    The way we see advertising outdoors is changing. While the overall outdoor advertising industry isn’t expected to see explosive growth this year,…
    oOH Guides

    OOH Advertising: Push And Pull Strategy In Marketing

    By Arrisa Zaini
    6 June, 2024
    2 Mins read
    Push and pull strategy in marketing are two sides of the same coin. Push marketing involves “pushing” your product to consumers. It’s…
    Editor's Pick

    A Global Tour Of Weird Laws In OOH Advertising

    By Arrisa Zaini
    6 June, 2024
    3 Mins read
    Out-of-home (OOH) advertising faces a maze of regulations that vary dramatically across the globe. These OOH regulations often reflect unique local values,…
    Campaign Spotlights

    Nestlé OOH Campaign Bursts The Highways With Berries

    By Arrisa Zaini
    6 June, 2024
    2 Mins read
    Nestlé Malaysia’s 3D OOH campaign has made a grand entrance onto Malaysian highways, showcasing the new Berry Burst sorbet stick. This recent…
    Campaign Spotlights

    OOH Campaign Puts Minions On The Move: Despicable Data Dally!

    By Vanessa Lim and Arrisa Zaini
    15 May, 2024
    2 Mins read
    Talk about an illumination piece— who would’ve ideaed? Broadbands and minions?! This OOH campaign is striking as it is smashing as bright…
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