Billboards are powerful. They capture attention. They deliver messages quickly. But what happens when they contain errors? Are these mistakes or clever marketing tactics? Billboard errors can be glaring. Misspelled words, wrong images, or awkward phrasing can stand out. People notice mistakes. They talk about them. This can create unexpected buzz.

But do these errors help or hurt the brand? Let’s explore both sides.

Mistake Or Marketing?

Sometimes, errors are just that—mistakes. A typo can slip through the cracks. Poor design choices can happen. When unintentional, these errors can damage a brand’s image. They can make the company look unprofessional or careless.

However, some marketers use errors on purpose. They know errors attract attention. People love to point out mistakes. This can create viral moments. It can generate free publicity. Intentional errors can spark conversations and increase brand awareness.

How Does ‘Pure’ Billboard Errors Look Like?

To be frank, there’s no such thing as genuine billboard errors since they go through a thorough and meticulous process before it can be put up as an outdoor billboard. But wouldn’t it be great to have a few laughs before we get back to our main point?

Guess who’s going to start parking illegally today onwards.

This signage board says ‘fine’, which could be understood as it’s okay to park illegally there. Knowing that it is a signage board, it is self-explanatory that it is read in a serious tone. So, it’s okay to park illegally? Why would they even put that up if it’s fine?

Yup, it should be ‘fined’.

Here’s another one,

That’s right. Not everything needs to be done in a minute. Especially when it comes to editing. Take it easy.

What can we learn from these? Do not put up your outdoor ads on uncertified billboard spaces. You might make mistakes on the wording, and no one can point that out for you.

How About Intentional Errors?

If you think there’s no errors in above billboard, you probably haven’t had your coffee yet. This multinational donut and coffee company caught attention by purposely misplacing the words ‘work’ and ‘well’. Most people commented on how they failed to notice the error at first. After giving it a few more reads, they caught the mistake and realised they might need coffee, since their brains are not ‘working so well’.

This is how Dunkin’ Donuts knew that their marketing tactic had succeeded.

Risks and Rewards

Using errors as a marketing tactic is risky. It can backfire. Customers might not realise the error is intentional. They might think the brand is incompetent. This can damage trust.

However, when done right, intentional errors can be a brilliant marketing move. Other than creating buzz, it can also increase engagement. Brand can stand out in a crowded market.

If you decide to use intentional errors in your billboard campaign, follow these tips:

1. Know Your Audience: Ensure your audience will appreciate the humor or cleverness. Not all demographics will react positively.
2. Keep It Light: Avoid errors that could offend or confuse. Keep it playful and harmless.
3. Monitor Reactions: Be ready to respond to feedback. If the error backfires, address it quickly.
4. Use Social Media: Leverage social media to amplify the campaign. Encourage sharing and discussions.

Errors Are Keys…

To getting attention.

Well, let us rephrase that: The key is to balance risk with creativity. Understand your audience. Keep the error light and playful. Monitor reactions closely.

Whether it’s a mistake or marketing, billboard errors are sure to get people talking. And in the world of advertising, that’s often half the battle.

Image Credits: The Big Ad, CBC