Nestlé Malaysia’s 3D OOH campaign has made a grand entrance onto Malaysian highways, showcasing the new Berry Burst sorbet stick. This recent Nestlé OOH campaign offers a refreshing and flavourful experience that will appeal to health-conscious consumers and tantalise their taste buds, while also highlighting the delightful flavours that the product has to offer.
Would love to get more local campaign updates? Get on-board with us!
Nestlé OOH Creative
Sui Ying Khoo, consumer marketing manager at Nestlé Ice Cream, explained that the vision behind the creative idea is simple yet effective. That is, to showcase that Nestlé Berry Burst is made with juicy berries. Another unique trait of this sorbet is that it is a zero-fat sorbet stick! This statement was made during an interview with MARKETING-INTERACTIVE.
Malaysians are in for a refreshing treat, even for their eyes. According to Khoo, who also mentioned compelling, eye-catching content across all critical touch points like the 3D OOH billboards on highways and social media platforms, as well as visually arresting images faithful to the product packaging.
Imagine walking, or driving in the Kuala Lumpur suburbs, bathing in the wave of Malaysia’s heat, then you see this:
The highway DOOH by the Nestlé campaign was strategically chosen as a key touchpoint to effectively reach and engage audiences. It also serves the purpose of driving awareness for the new Berry Burst sorbet stick. According to the agency, what makes the Berry Burst OOH campaign unique is its dynamic and captivating 3D advertising. This medium showcases the epic burst of berries, making the advertisement stand out amidst the bustling highway.
We all know how busy our highways can get at times. We all know that a little bit too well, don’t we?
Furthermore, the strategic placement along busy highways ensures prolonged exposure to the Nestlé campaign. Drivers and commuters spend extended periods on these routes, allowing them to repeatedly encounter the vibrant, eye-catching visuals, reinforcing the product’s appeal.
This is somewhat similar to Shopee’s 3D activation. The purpose of this OOH concept? Literally just to turn heads and make people stop and stare. Technology comes in handy as brands can also benefit from the free marketing received if people decide to record their ads.
The pressing question here is, how can brands make OOH ads that’s interesting enough to stop passers-by in their track?
Be different! Get out-of-this-world ideas from our media specialists today!
Image Credits: MARKETING-INTERACTIVE
