In a bid to revolutionise digital out-of-home (DOOH) advertising in Malaysia, Big Tree, a prominent player in the advertising industry, has embarked on a mission to establish strategic partnerships. These alliances aim to amplify the reach and impact of DOOH advertising across the nation. This sets a new standard for engagement and innovation in the field.
The partnership between Big Tree and one of Malaysia’s outdoor agencies marks a significant milestone in Malaysia’s advertising ecosystem. By leveraging the expertise and resources of both entities, advertisers gain access to a diverse portfolio of premium digital screens.
“With the rapid evolution of technology and changing consumer behaviour, the demand for dynamic and interactive advertising solutions is on the rise,” says CEO of Big Tree.
“Through strategic partnerships, we aim to enhance the capabilities of DOOH advertising, offering advertisers unparalleled opportunities to connect with their target audiences in meaningful ways.”
Collaboration Purposes
This collaboration facilitates seamless integration between advertisers and Big Tree’s extensive network of digital venues. This spans outdoor billboards, retail shopping malls, and transit train stations. The result is a streamlined approach to reaching consumers, enabling brands to deliver targeted messages with precision and impact.
The rise of digitalisation has propelled the popularity of OOH and DOOH advertising. This prompts brands to incorporate these channels into their marketing strategies. Recognising the potential of DOOH to deliver engaging experiences, brands such as Chanel and foodpanda have embraced innovative tactics to captivate audiences.
Chanel’s utilisation of building wraps to promote new collections and foodpanda’s innovative smart rider bags, which act as mobile billboards, exemplify the creative possibilities offered by DOOH advertising. These initiatives underscore the effectiveness of DOOH in reaching consumers in both urban and remote areas. In other words, bridging the gap between online and offline interactions.
As Malaysia’s advertising landscape continues to evolve, Big Tree remains at the forefront of innovation. They drives the transformation of DOOH advertising through strategic partnerships and cutting-edge technology. By harnessing the power of collaboration and creativity, Big Tree aims to shape the future of advertising in Malaysia. And this is achieved through delivering compelling experiences that resonate with audiences and drive results.
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Image Credit: foodpanda