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Campaign Spotlights

Dive deep into exclusive case studies showcasing impactful OOH campaigns from Malaysia and beyond. Learn from the strategies, tactics, and results of leading brands, and gain inspiration for your own campaigns.

Campaign Spotlights

Isterix: The Marketing Campaign That Sparks Controversy

By Arrisa Zaini
5 July, 2024
1 Mins read
Campaign Spotlights

Neuter Your Ex? Malaysia's Purrfectly Hilarious Way To Help Animals

By Arrisa Zaini
3 July, 2024
1 Mins read
Looking for a unique way to get back at your ex while helping animals in need? Look no further than the “Neuter…
Campaign Spotlights

Subway 3D Billboard Brought Its Mascot To Life In KL

By Arrisa Zaini
7 June, 2024
1 Mins read
Let’s pause and rewind to the time when Subway Malaysia took advertising to a new level with its latest out-of-home (OOH) campaign….
Campaign Spotlights

Nestlé OOH Campaign Bursts The Highways With Berries

By Arrisa Zaini
6 June, 2024
2 Mins read
Nestlé Malaysia’s 3D OOH campaign has made a grand entrance onto Malaysian highways, showcasing the new Berry Burst sorbet stick. This recent…
Campaign Spotlights

OOH Campaign Puts Minions On The Move: Despicable Data Dally!

By Vanessa Lim and Arrisa Zaini
15 May, 2024
2 Mins read
Talk about an illumination piece— who would’ve ideaed? Broadbands and minions?! This OOH campaign is striking as it is smashing as bright…
Campaign Spotlights

Sambal Strawberry?! The Exclusive OOH Campaign Of Abang Strawberry!

By Vanessa Lim
6 March, 2024
3 Mins read
Founded since 2014, this triune business of Abang Strawberry as a café, restaurant as well as a farm situates in Taman Sedia,…
Campaign SpotlightsoOH Media Tech

The World's First 3D Robotic LED Board By Coca Cola

By Arrisa Zaini
21 February, 2024
1 Mins read
Coca-Cola has once again captured the world’s attention with a groundbreaking feat in advertising technology. This time, the global beverage giant unveiled…
Campaign SpotlightsoOH Media Tech

OPPO's 3D OOH Campaign Defies The Law Of Gravity

By Arrisa Zaini
21 February, 2024
2 Mins read
In 2023, OPPO set the bar high with its latest 3D billboard campaign in Singapore. OPPO has reimagined the way brands engage…
Campaign Spotlights

Coca Cola Ad Campaign In OOH: More To Know?

By Vanessa Lim
20 February, 2024
2 Mins read
Looking at the renowned brand fame for its red outercoat and bubbling brown draft, Coca Cola’s brand asset: coke, is not the…
Campaign Spotlights

McDonald's Directional Billboards Ask You To Follow The Fries

By Arrisa Zaini
19 February, 2024
2 Mins read
Have you seen how those giant golden arches became so iconic? Well, hold onto your fries. Because we’re about to dive into…
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