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Campaign Spotlights

Dive deep into exclusive case studies showcasing impactful OOH campaigns from Malaysia and beyond. Learn from the strategies, tactics, and results of leading brands, and gain inspiration for your own campaigns.

Campaign Spotlights

Ramadan-Raya Campaign By CUCKOO Malaysia

By Arrisa Zaini
16 February, 2024
1 Mins read
Campaign SpotlightsEditor's Pick

So, About The French Fries Crossing At Bukit Bintang...

By Arrisa Zaini
14 February, 2024
1 Mins read
Have you ever been to Bukit Bintang? Well, that’s not the main question here. Have you seen the famous french fries crossing…
Campaign Spotlights

Dolla X Shopee's Latest 3D Billboard Stops Traffic

By Arrisa Zaini
14 February, 2024
1 Mins read
Shopee, the leading e-commerce platform in Asia, has unveiled a 3D billboard featuring the sensational Malaysian girl group, Dolla. Situated strategically in…
Campaign SpotlightsEditor's Pick

Pavilion Billboard & Its Five Fab Brands In KL!

By Vanessa Lim
14 February, 2024
3 Mins read
These 2023 pieces are mayhaps old news, but their concepts are nevertheless dynamic! From dominating Korean artists as multinational brand ambassadors, to…
Campaign Spotlights

The Edible Billboard That Redefines Diet Culture

By Arrisa Zaini
13 February, 2024
1 Mins read
In a bold move on December 17 and 18, Plenity turned heads with an unprecedented marketing stunt: the Edible Billboard. Here’s the…
Campaign Spotlights

Starbucks Outdoor Campaign For Malaysians

By Arrisa Zaini
8 February, 2024
1 Mins read
Malaysia shines bright with diversity. Each thread, woven delicately into the fabric of society, creates a beautiful mosaic that reflects the nation’s…
Campaign Spotlights

McDonalds OOH Campaign Was Made For Malaysians

By Arrisa Zaini
8 February, 2024
2 Mins read
In a stroke of marketing genius, McDonalds Malaysia has taken the realm of Out-of-Home (OOH) advertising by storm. In the previous McDonalds…
Campaign Spotlights

Safi In Latest OOH Campaign: Spray, Play, Slay!

By Arrisa Zaini
7 February, 2024
2 Mins read
Are you a gamer girl? Have you heard about Safi’s recent OOH campaign? Safi, a trusted skin care brand, is empowering all…
Campaign Spotlights

MBCS & UNICEF OOH Campaign On World Children’s Day

By Arrisa Zaini
24 January, 2024
2 Mins read
On November 20, 2023, the children’s voices often go unheard, a powerful alliance between MBCS and UNICEF is set to break the…
Campaign Spotlights

AirAsia Campaign Marks The Countdown To Free Seats Sale

By Arrisa Zaini
22 January, 2024
1 Mins read
AirAsia, the trailblazer in low-cost air travel, is gearing up for an exhilarating campaign that promises to take passengers to new heights….
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