The trailblazer of healthy homes, unveils its Ramadan-Raya campaign. Amplifying its #SAMASAMAHealthier brand theme, CUCKOO MALAYSIA ushered in a novel approach to healthier living this festive season.
We’ve seen numerous Ramadhan-Raya short films on social platforms from brands. Over the years, we crave for something fresh. After all, raya can’t always be about depressing plots. Do you still want to see old parents long for their children’s return during raya night, every year?
Centered around a captivating brand festive film featuring a cameo by one of Malaysia’s sweetheart, Datuk Seri Siti Nurhaliza, alongside international Korean actor Lee Minho, CUCKOO’s Ramadan-Raya campaign is poised to solidify its position as Malaysia’s premier healthy home creator. The campaign promises to take Malaysians on an exhilarating journey. As they delve into the world of zombie-like kampung folks, they also embark on a journey to find inspiration to embrace a #SAMASAMAHealthier lifestyle. This is all in preparation for a joyous and vibrant Raya celebration.
“A huge inspiration for the campaign is taken from our experience during the pandemic where festivities are more than just celebrations – it is also a reminder for us to stay healthy so we can gather and celebrate with our loved ones,”
Queenie Goh, CUCKOO International chief marketing officer
The unveiling of CUCKOO’s Ramadan-Raya campaign coincides with the release of a festive brand film titled ‘Menyelamatkan Kampung Bersama Bintang Pujaan’ (Menyelamatkan Kampung Bersama Bintang Pujaan’).
The OOH Sets In
Complementing the brand film is the deployment of a mobile truck across key locations in the Klang Valley and Johor. Adorned with CUCKOO S.I.H.A.T. Agents, the truck brings the campaign directly to the people. This allows them to participate in various activities and redeem exclusive gifts.
Spotting the truck will present an opportunity for passersby to engage in a range of activities and redeem complimentary gifts. Moreover, participants stand a chance to win enticing prizes valued at up to RM4,000, including the coveted CUCKOO K Model Air Purifier.
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Image Credits: MyTOWN KL