Have you ever been to Bukit Bintang? Well, that’s not the main question here. Have you seen the famous french fries crossing by McDonalds Malaysia there? Us, personally, would cross the crosswalk 10 times a day. Just for the fun of it. But this article is not about us. It’s about the french fries, a creative take by McDonalds that leads locals and tourists into their favourite fast-food restaurant!
This whimsical event, inspired by the iconic pedestrian crossing at Abbey Road in London, transforms the ordinary act of crossing the street into a delightful gastronomic experience. Instead of following the usual white lines, pedestrians are guided across the road by a trail of oversized French fries painted in bright hues of yellow and red.
As they navigate this unconventional pathway, they are transported into a world where food and fun intersect in unexpected ways.
French Fries Crossing @ Bukit Bintang
Malaysia’s inaugural McDonald’s, located in Bukit Bintang, opened its doors four decades ago in 1982. Today, it proudly contributes to the government’s vision of fostering prosperity in Kuala Lumpur.
“We hope that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries Crosswalk, we can help solidify Kuala Lumpur as a must-visit tourist attraction for travellers and Malaysians alike,”
Datuk Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia
The French Fries Crossing has become a magnet for food enthusiasts and adventure seekers from all corners of the globe. Beyond its gastronomic delights, the event embodies the spirit of innovation and inclusivity that defines Kuala Lumpur as a vibrant and dynamic city.
Whether you’re a dedicated foodie or simply curious to experience something new, the French Fries Crossing at Bukit Bintang promises an unforgettable journey filled with flavour, fun, and fantastic memories.
Didn’t know it is an OOH initiative? Well, now you know.
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Image Credits: The Rakyat Post