On November 4 2020, one of the leading Out-of-Home (OOH) media owners, Big Tree, created the “Ilustrasi Haiwan Malaysia,” a collection of colourful pictures of animals that are exclusive to Malaysia. These images are put on display outside the Petronas Twin Towers, the country’s most famous symbol. Read more about this OOH campaign in Malaysia here!
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Behind ‘Ilustrasi Haiwan’ Campaign
This vibrant artistic OOH exhibition on the KLCC Snorkels OOH media creates an animal art gallery with 12 different creatures, with the goal of energising the city and educating viewers about Malaysian wildlife.
The Bornean Orangutan, Rhinoceros Hornbill, Malayan Pangolin, Leatherback Sea Turtle, Malayan Peacock-Pheasant, Malayan Flying Lemur, Malayan Tiger, Pygmy Elephant, Malayan Tapir, Lesser Mouse-Deer, Proboscis Monkey, and Malayan Gaur are some of these animals.
To achieve this might require you some comprehensive understanding of demographics to ensure the success of the campaign.
If you wish to do something similar like this, reach out to us as we can provide you with a customised strategy that best fits your goals.
Fauna Awareness
The concept of “Ilustrasi Haiwan Malaysia” is to teach and educate viewers about the distinctiveness of Malaysia’s animal kingdom in a fun and imaginative way, while also showcasing the optimal use of out-of-home (OOH) media through vibrant and striking graphics, according to Chief Executive Officer of the local media agency.
Additionally, the area invites public participation, with QR codes that may be scanned to learn more about the creatures. Given the circumstances, they want to make someone’s day when they pass or drive by.
oOHmatters Thinks
With this programme, they seek to inspire pride in Malaysian wildlife and perhaps even pique their interest in contributing to the conservation of animals and their habitats. Going outdoors or OOH is the perfect solution if you are working on building awareness among the public. You will also widen your opportunities of being viral-ed, if you are lucky. Sounds like killing two birds with one stone, no?
Looking for ways to create awareness while promoting your brand? OOH would be the right branding solution for you to do so.
Wondering what else you could achieve by doing OOH advertising?
Contact Firstboard to learn more ways on how you can engage with the public through your advertisements.
