PDOOH is skyrocketing in this present era, but a better question is if it’s practical to be performed?
PDOOH— Programmatic Digital Out of Home applies through the traditional Out of Home (OOH) advertising, it employs programmatic tech as a means to showcase adverts on digital screens. Examples include digital kiosks and digital signages and digital billboards, LED videowalls, etc. It is the programmatic precision pDOOH has that provides advertisers numerous benefits to publicise one’s brands as well as businesses.
Here Are 3 Benefits To PDOOH:
- Location–Based Calibre
PDOOH and its date–driven tech allows advertisers to pinpoint particular locations, like specific demographical areas. This lets you in on the audiences that your campaign is best appealing to, making it magnetic at attracting more potential public.
- Flexibility & Adaptability
There is the option of acquiring your own advertising space so long as your certain conditions are met, this open access lets you to be flexible with adjusting along with adapting your ad campaign.
- Single Online Platform
It’s no surprise that a single online platform can connect you with your consumers. How? It is an efficient technique as there should not be room to cause confusion nor should it clash amongst your clients for when they are visiting your brand. Plus, a single online platform reveals a sense of trust to your clients, as there shouldn’t be any other platforms to your business.
Still debating on the how’s and the what’s to your outdoor campaigns?
Take a peek into oOHmatters where all arrays of OOH advertising are included!
1. Clear Channel
“At Clear Channel Outdoor (CCO), our consultative, dedicated programmatic sales team is ready to give guidance and partner with advertisers to best use programmatic DOOH to deliver measurable results and campaign impact.”
-Clear Channel Outdoor (CCO)
Did you know?
90% of Clear Channel Outdoor’s digital inventory can be spotted in airports just as 80% of them can be seen by roadsides. These are acquirable through programmatic purchasing as it is kept up on a true–time bidding process, a promising prospect to an organised online services besides supports with the customers. These said customers of Clear Channel Outdoor can select through demand side platforms (DSPs), too. The prospects are at several sections, all of which are to your advantage.
2. JCDecaux Cityscape
“JCDecaux Cityscape launches Programmatic Digital Out-of-Home (pDOOH) offering in Hong Kong Central Business Districts across our 60+ Premium Digital Frame Network.”
-JCDecaux Cityscape
Programmatic Digital Out of Home advertising is no stranger to JCDecaux Cityscape since they have a number of accomplishments in the respective though aforementioned advertising. One of it is the Best Programmatic DOOH Media Award at the MARKETING–INTERACTIVE’s Sparks Awards in 2022. It is quite a loud piece at presenting JCDecaux Cityscape as the leading DOOH media in Hong Kong! An added perk are the digital opportunities sitting in Hong Kong of all places. You can acquire the prospect of programmatic impressions across multiple prime districts, by the hour, bent at your will.
3. Crimtan
“Our lifecycle marketing product in conjunction with pDOOH media ads helps to amplify our clients’ campaigns and increase engagement.”
-Crimtan
You guessed it. Crimtan is one of the outstanding advertising media that offers you more comfort than concerns. How?
From respective relationships with premium pDOOH publishers to bespoke global pDOOH private marketplaces, the services Crimtan can support is top notch. Here’s one, trouble in designing? Crimtan’s DCO integrated creative department bestows data–driven storytelling, leaving no room for audiences to avoid your adverts. This brand–safe media marketing is one to implement pDOOH as their retargeting capabilities, and into a single reporting dashboard as well. Noteworthy aspect to utilising pDOOH advertising!
In Summation!
PDOOH is, in point of fact, a practical outdoor advertising. It is an emergent in this present day, understandably so due to the advantages advertisers can attain. Besides, these mentioned pDOOH providers in this article are players of one’s own systematised game, a perfect presentation to how practical pDOOH advertising is.
On the other hand, Programmatic Digital Out of Home in Malaysia is a bit of a different ball game! Seeing as the demand together with the supply supporting this outdoor advertising is rather little as opposed to other countries. But why? Firstboard’s specialists believe that such data–driven tech is not as valued as a major merit. That said, this is not to take there is no pDOOH players in Malaysia, in truth, there is only a handful. So while it is limited, it is all the more looked upon on!
Looking into pDOOH to promote your adverts?
Though the details sound a little too daunting?
Still debating on which pDOOH players to go to?
Drop in a text with Firstboard whose specialists are at your services!
Image Credits: Clear Channel, JCDecaux Cityscape, Crimtan