The Malaysian entertainment industry is a vibrant tapestry of music, film, television, and theater. It can be easy to overlook the power of traditional Out-of-Home (OOH) advertising. But for those seeking to captivate audiences, OOH offers an opportunity to cut through the digital noise and leave a lasting impression.

Entertainment In OOH?

OOH advertising provides a much-needed escape for the Malaysian entertainment industry. It allows for larger-than-life experiences that grab attention and spark curiosity. Strategically placed billboards, bus wraps, and transit station displays can reach a broad audience on their daily commutes.

But we knew that. We knew about the basic things of OOH advertising: finding strategic placement, going for DOOH, but what else is there?

1. Learning From History

See what worked for other entertainment brands. Analyse successful OOH campaigns and adapt their strategies for your own show or movie. Several Malaysian entertainment industry have leveraged OOH advertising to great effect, although not much was documented.

2. Knowing The Perfect OOH Tease

They say the Malaysian entertainment industry often twist stories. But we think, they are just adding spice… to make it a sensational tease. This is done through:

Social Media

In today’s digital age, OOH advertising can be further amplified by the power of social media platforms like TikTok. Short, catchy teaser clips featuring snippets of the show or movie, filmed specifically for the platform, can be paired with strategic hashtags referencing the corresponding OOH campaign. This creates a conversation loop, with viewers intrigued by the OOH visuals seeking out the TikTok content for a deeper look, and vice versa.

Hashtags

Incorporating hashtags on billboards can bridge the gap between physical advertising and the digital world. Hashtags like #MalaysiaAction or #WhoWillWinMY spark online conversations, allowing viewers to delve deeper into the show or movie and connect with the hype. They also help track engagement, foster fan communities through shared discussions, and measure the campaign’s success.

Choose a short, relevant hashtag and promote it across platforms to supercharge OOH advertising.

All In All…

As technology evolves, so too will OOH advertising. Merging OOH with digital elements like QR codes and augmented reality (AR) can create a more immersive experience, blurring the lines between the physical and digital worlds. Imagine scanning a billboard to unlock a behind-the-scenes featurette or an AR filter that lets you virtually interact with your favourite characters.

OOH advertising remains a powerful tool. By understanding its strengths, embracing innovation, and learning from local success stories, Malaysian entertainment brands can leverage OOH to create captivating experiences that truly resonate with audiences.

I mean like, can you imagine the billboards in Bukit Bintang being as dynamic and interactive as those in New York’s Times Square, featuring augmented reality? Picture this – you scan a billboard with your phone, and suddenly, you’ve got tons of minions jumping right into your screen! How cool would that be? It’d be a total game-changer, grabbing attention both online and offline. Pretty awesome, right?

Image Credits: Multimedia, Movia, Seni Jaya