When you come across a funny ads from other country, you must’ve wondered why is Malaysia not doing that too. This article is the answer to your questions. Outdoor advertising serves as a powerful tool for brands to reach consumers in public spaces. However, in Malaysia, like in many countries, there are advertising restrictions governing what can and cannot be advertised in outdoor settings.
These advertising restrictions are in place to uphold cultural sensitivities, moral standards, and public safety. Let’s delve into the various categories of prohibited content in OOH advertising in Malaysia.
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1. Profane Language
Advertisements containing profanity or vulgar language are strictly prohibited in OOH spaces in Malaysia. Such language is deemed offensive and inappropriate for public consumption, and advertisers must adhere to guidelines that maintain decency and respect for all audiences.
2. Superlative Content
Advertisements making exaggerated or unrealistic claims, commonly known as superlatives, are not allowed in OOH advertising in Malaysia. Advertisers must ensure that their content is truthful and does not mislead consumers with exaggerated promises or claims.
3. Legal Services And Sensitive Topics
Certain sensitive topics and services, such as marriage agencies, friendly clubs, medical services, law services, places of worship, and sanitary pads, require careful consideration in OOH advertising. While not explicitly banned, advertisers must approach these topics with sensitivity and ensure that their messaging is appropriate for public display. However, do note that if the advertisement is focused on branding, or tourism purposes, it it permissible.
4. Prohibited Items
The advertising of certain items is strictly prohibited in OOH spaces in Malaysia. This includes tobacco products, alcoholic drinks, disco scenes, and pork products. Advertisers must comply with laws and regulations that restrict the promotion of these items to protect public health and safety.
5. Political Parties
Outside of the election period, the advertisement of political parties is restricted in OOH spaces in Malaysia. Political advertising is tightly regulated to prevent undue influence and maintain fairness in the political process.
6. Immodest Clothing Portrayal
Advertisements featuring immodest clothing or suggestive imagery are not permitted in OOH spaces in Malaysia. Advertisers must ensure that the content respects cultural norms and does not offend public decency. The outdoor campaign from SOJO must have been a BIG NO in Malaysia
7. LGBT Elements
In Malaysia, where attitudes towards LGBT individuals are conservative, the depiction of LGBT elements in OOH advertising is prohibited. Advertisers must be mindful of cultural sensitivities and avoid content that may be deemed offensive or controversial in this regard.
Navigating the outdoor advertising restrictions and regulations surrounding OOH advertising in Malaysia requires careful attention to detail and respect for cultural sensitivities. Advertisers must ensure that their content complies with the guidelines set forth by regulatory bodies to maintain public trust and uphold societal values. By adhering to these guidelines, advertisers can create impactful campaigns that resonate with Malaysian audiences while respecting boundaries and promoting responsible advertising practices.
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Image Credits: Fritinancy, Movia Media, UNT Digital Library