Making clothes work for people is the mission of SOJO, an app that collects and delivers clothing repairs and changes. They make the claim that they ‘fit seamlessly’ with lifestyles and businesses, allowing everyone to discover a better match. Now, they are bringing their brand outdoor. Let’s explore what makes them interested in venturing into the outside world with their first OOH campaign!
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About SOJO’s Campaign
The first out-of-home (OOH) campaign from London-based platform SOJO, which links customers with nearby seamstress companies, aims to raise brand recognition and draw in new customers. Starting their advertising journey online, they have decided to carve a new path in marketing their service. They are now making names on the streets with their OOH campaign debut!
Takes Over London With Digital Screens
The campaign’s taglines, “From ready-made to made-for-you” and “Seam better days,” are meant to entice Londoners to use the company’s door-to-door tailoring service and help them love their garments for longer. It has been optimised through the use of both data-driven planning tools and new AI technologies.
The OOH campaign was displayed throughout London on large format displays, street furniture along the side of the road, digital screens at the One New Change shopping centre, and rail terminals, including London Euston.
Founder Says
“Convenience and accessibility are the cornerstones of our tech-led solution, and I am thrilled to expand its reach to more customers via this powerful and engaging medium.”
SOJO’s creator and CEO, Josephine Philips, stated in a statement that the company’s goal is to encourage people to don apparel longer. While most people consider sustainable fashion to be pricey and out of reach, at SOJO, they want to meet their clients where they are by encouraging excellent fit and making an investment in the clothing they currently possess by opting to repair rather than replace items.
oOHmatters Thinks
“What’s next?”
Is what every brand owner should think about before planning a strategy. It keeps brands on their track and allows continuous progress as they have goals to achieve.
Most social media businesses will elevate or explore outdoor advertisements to build brand recognition offline, and SOJO is one of them. Their aim is to gain new customers as initially they work online. Now that they have gone out, they are attracting more clients from various demographics. This move, which we think is rational, highlights the key important in going outdoors: building offline credibility for their brand. It allows them to reach their audience where social media can’t.
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Image Credits: Fashion United