Outdoor ads used to be pretty boring – just big pictures stuck on a board. But things have changed. As much as staring at a picture showcasing a product on a billboard, we can now interact with them. Thanks to technology, those old-school billboards are getting a major makeover. Ever wondered about the impacts of technology in OOH?
Let’s look at how technology impacts today’s outdoor advertising!
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Digital Makeover
The most notable shift is the emergence of digital out-of-home (DOOH) advertising. Traditional static billboards are being replaced by high-definition digital screens capable of displaying vibrant visuals, videos, and animated content. This dynamic format allows for real-time updates, enabling advertisers to adapt their messages based on factors such as weather, time of day, and even live events.
Like, if the day is too hot, you might see an ad that suggests an icy cold drink to refresh yourself.
Smart Ads
Beyond visual enhancements, technology is empowering advertisers to gather valuable insights into audience behaviour. By utilising sensors and data analytics, it is possible to measure the effectiveness of outdoor campaigns with greater precision. Advertisers can track foot traffic, dwell time, and audience demographics, allowing for more targeted and optimised campaigns.
Moreover, interactive elements such as augmented reality (AR) are being incorporated into outdoor advertisements, creating engaging experiences that encourage audience participation. This benefits companies in the way that they can track who’s seeing their ads and what kind of stuff people like.
Basically smart phones, but in ads form.
Interactive Fun
The integration of technology into outdoor advertising has broadened its reach and impact. By combining creativity, data, and innovation, advertisers can deliver compelling messages that resonate with consumers and drive tangible results. As technology continues to advance, the future of outdoor advertising holds immense potential for even more innovative and effective campaigns.
All these changes mean that ads are becoming more fun and useful. The game has changed. They’re not just trying to sell you stuff anymore. They’re also trying to connect with you and give you a good experience. And that’s pretty cool.
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Image Credits: Billboard Connection, Spinifex Group
