The Outdoor Advertising Association Malaysia (OAAM) stands as a cornerstone in the realm of advertising within the country. Established to foster collaboration and advancement within the outdoor advertising sector, OAAM serves as a unifying force for industry players across Malaysia. Comprised of professionals, agencies, and stakeholders dedicated to the advancement of outdoor advertising, OAAM plays a pivotal role in shaping the landscape of advertising in Malaysia.

Who Is In It?

The ordinary members:

The Associate Members:

• Acacia Blue Cares Sdn.
• Entropia (M) Sdn Bhd
• IPG Mediabrands Sdn. Bhd.
• Interlight technology sdn bhd
• Media On The Go Pte. Ltd.
• National Media Sdn. Bhd.
• MMT (Malaysia) Sdn Bhd
• Moving Walls Sdn Bhd
• Neon City Builders Sdn Bhd
• Penskey Screen & Digital Sdn. Bhd.
• Posterscope Sdn. Bhd.
• Velocity Outdoor Asia Sdn. Bhd
• YL Image Graphics Sdn. Bhd.
• Broadsign Australia Ptl Ltd
• TAC Media Sdn Bhd
• HIVESTACK Inc

The Role Of OAAM

At its core, OAAM serves as a catalyst for growth and development within the outdoor advertising industry. By providing a platform for networking, knowledge-sharing, and collaboration, OAAM empowers its members to stay abreast of industry trends, best practices, and regulatory updates. Through seminars, workshops, and industry events, OAAM facilitates continuous learning and professional development, ensuring that its members remain at the forefront of innovation and excellence.

Moreover, OAAM plays a crucial role in advocating for the interests of its members within the advertising ecosystem. By engaging with government agencies, regulatory bodies, and other relevant stakeholders, OAAM works to shape policies and regulations that foster a conducive environment for outdoor advertising. Through advocacy efforts and industry partnerships, OAAM strives to address challenges, promote sustainability, and drive positive change within the sector.

The Significance Of OAAM

The significance of Outdoor Advertising Association Malaysia extends far beyond its role as a professional association. As a collective voice representing the outdoor advertising industry, OAAM contributes to the economic growth and vibrancy of Malaysia’s advertising sector. By championing excellence, innovation, and responsible practices, OAAM elevates the standards of outdoor advertising, enhancing its impact and relevance in the marketplace.

Furthermore, OOAM plays a vital role in promoting Malaysia as a destination for outdoor advertising investment. Through marketing initiatives, industry collaborations, and participation in international forums, OAAM showcases the diversity and potential of Malaysia’s outdoor advertising landscape. By highlighting the country’s strategic location, diverse audience demographics, and innovative capabilities, OAAM attracts both local and international advertisers, driving growth and investment in the sector.

Collaboration between key players in the advertising industry and the government is crucial to uphold industry standards, ensuring the quality and safety of outdoor advertising platforms. This joint effort governs the efficiency and ethical practices within the industry.

OAAM is dedicated to safeguarding the interests of its members and advancing marketing ethics to higher standards. Continuously, the association actively promotes effective outdoor advertising mediums while regulating existing billboards across Malaysia.

In conclusion, the Outdoor Advertising Association Malaysia plays a multifaceted role in advancing the outdoor advertising industry. From fostering collaboration and knowledge-sharing to advocating for industry interests and promoting Malaysia as a premier advertising destination, OAAM contributes to the growth, innovation, and sustainability of outdoor advertising in Malaysia. As the industry continues to evolve and expand, OAAM remains steadfast in its commitment to driving excellence and excellence in outdoor advertising, ensuring a vibrant and dynamic future for the sector.

Image Credits: Malaysian Advertisers Association