These 2023 pieces are mayhaps old news, but their concepts are nevertheless dynamic! From dominating Korean artists as multinational brand ambassadors, to some of our proud and pride in the notable digital designs of billboard advertising here in Kuala Lumpur, Malaysia. One must admit the incredible upswing we Malaysians have been taking, drifting along with voguish concepts and vitalising content. So, what lies in this article ahead are the five fabulous brands spotlit in Pavilion billboard of KL!

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1. The Front Face Of Calvin Klein: None Other BTS’ Grand & Global Golden Maknae

@rachelyongsl JungKookie on Pavilion KL big screen!! 🥹 #jungkook #btsarmy #bts #bukitbintang #bts #army #bangtan #calvinklein #pavilionkl #calvinkleinjungkook Met a fellow army chingu who was taking the video..and she gifted me a photocard. Thank you sayang 💜 #btsarmyunity ♬ original sound – rachelyongsl

Talk about a dynamite drop!

The mic drop of a news on the 28th of March couldn’t have been less of a blessing for audiences to learn the title: Jungkook, the brand ambassador of Calvin Klein Jeans & Calvin Klein Underwear.

In the Calvin Klein Fall release of 2023, a half a minute snippet features the South Korean idol in a matched set of dark denim jacket as well as jeans. The artist fires up a bold blend of composition, where mischief is thick in his minor manoeuvres, the addition of an arch in his attitude portraying himself might just bend consumers at his will. Though the denim pair appears simple, the fit speaks loud in the image represented. Such a sensual figure all but stirs up his audiences in the Pavilion billboard of Kuala Lumpur!

2. The Facile Fashion Figure Of Jackson Wang From China

Bullet to the heart, he is!

The South Korean rapper is the peak and prime of a model in the fashion field. China Ambassador of Fendi to a “friend of the house” of Cartier, a spokesperson of Ray-ban to Fragrance Ambassador of Armani Perfume. Next stop? Jackson’s current club is Louis Vuitton of Shanghai!

Highlighted in Pavilion billboard of KL, the image of the rapper is no less classic. Through the 30 second shot of Jackson, there sits a relatable truth to his person referring to the humble act of packing up. Though from top to bottom, Jackson adorns Louis Vuitton in respect of clothing, accessories, and travel baggage, the model couldn’t have been more open and outspoken to his beloved people than this.

3. Sabweh, The Momentous Mascot Of Subway Malaysia

‘Sup, Sabweh?

Designed by a resident Malaysian, this is an acknowledgement of an artist called Earnest Ng, whose name stays true to himself.

Ng, the social media artist, introduced Sabweh to stand for the appetite Malaysians have for the American brand and branch’s food. Sabweh was then presented to the world during Ramadan of 2023, the character later established in limited–edition Raya packets. Sabweh was a known character to Malaysians in Ng’s comics, this in turn, encouraged people to collect it through buys of Subway. Per Ng’s hopes, Sabweh has a fun take on people’s smiles and shops.

4. The Magical Love Of 2023 Cross Christmas Specials

Christmas is coming~

The blissful orchestration as well as organisation to this event has blasted the people with lights, lullabies, and love. In the heart— Centre Court of Pavilion, that is also the heart of Bukit Bintang, KL, sits the loveliest mystical woodland: “Christmas — Love & Magic”. The festive flora and fauna crosses paths with not just crystalised lights and delicate decors, but other brands, like Cartier, Apple, and Hydro Flask.

This fantastical frame delights customers of its bejewelled mid air Christmas trees, a 10 foot animatronic polar bear, Christmas carousel, and far far more! Cartier stirs awakening for the joyous theme along with the fiesta of Pavilion’s 15th celebration. From a challenge in customers’ purchases on The Fabulous Cartier Journey, to acing fun prizes of DJI’s that are up to RM10k! Apple’s iPhone 15 together with Hydro Flask’s prime products for the top ten spenders of this soulful season, too! It’s all about the full Christmas shopping spirits, huh!

5. The Colourful & Credible Charms Of Chinese New Year!

Huat rabbit, huat!

Since the illustrious 3D animation in Pavilion billboard of KL, the great Pavilion Elite giant LED screen impressed a futuristic as well as fundamental hold on all audiences. Its ideation took off in 2021, the age of the bull. Portrayed as a Golden Bull, “to bring blessings of Good Health and Prosperity to the Nation. Gong Xi Fa Cai!”

Looking at the launch in 2023, there included Coca Cola Rabbit Ad, Jinyeye, and UOB in the Pavilion billboard of KL. The magnificent montage of the three advertisements left us in absolute awe, it is nonetheless a brilliant representation in the cultural spirits and souls of the Nation. Are we going to witness more of its cheer this year?

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Image Credits: Flickr, Manila Standard, Lifestyle Asia, Brandavision, CK Travels, YouTube, Instagram