The Outdoor Advertising Association of Malaysia (OAAM) is set to shake up the industry with the launch of a groundbreaking audience measurement…
In today’s digital age, consumers are bombarded with advertisements from all directions. To cut through the noise and connect with their audience…
Building wraps have rapidly evolved from a novel concept to a powerful advertising tool used by brands worldwide. Their ability to transform…
Building wraps, also known as building skins or building murals, are large-format graphics applied to the exterior of a building. Essentially, it’s…
Outdoor ads used to be pretty boring – just big pictures stuck on a board. But things have changed. As much as…
IKEA, the Swedish furniture giant, has made a bold and successful move by prioritising the Malay language in its Malaysian stores. This…
Out-of-home (OOH) advertising has transformed with the rise of digital screens, but what makes it truly shine is the power of user…
Grabbing attention can be tough today. But what if you could make people crave your delicious food with just a glance? Believe…
Ever scrolled past countless ads on your phone, barely registering a single one? That’s the struggle e-commerce brands face in today’s digital…
