What’s a drink that gives a fizzy burst of fun and energy in every sip and why is it Pepsi?
On March 1, Pepsi had decided to step into 2024 with its brand new look through a global takeover of 13 iconic locations. This marks a fresh chapter for the brand, combining nostalgia digitally. After 14 years, Pepsi thought it’s time to stuns the world with its CGI moments in its recent worldwide rebranding.
Make your first bold move with the OOH experts today!
Pepsi 2024: CGI Moments
Allow us to feast your eyes with some CGI brilliance from Pepsi 2024 rebranding move.
In London, near The O2 Arena, an inflatable Pepsi can rises from the water, accompanied by a dazzling drone light show. Similar events are happening in Australia, Vietnam, Saudi Arabia, Egypt, and Dubai, using cutting-edge technology to showcase the new design.
@culted Yes, that is a giant @Pepsi can rising out of the Thames next to The O2! Pepsi has changed its look for the first time in 14 years and wants the world to know! The redesigned Pepsi Globe logo has risen above worldwide landmarks, pushing the brand into its new era. What do you think of the new logo? #pepsi #newlogo #London #thirstyformore #ad ♬ original sound – CULTED
The new logo honours Pepsi’s heritage while introducing vibrant electric colours. This bold redesign aims to offer Pepsi fans a refreshed look both online and in real life.
“We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform ‘Thirsty for More’, which is the attitude, and mindset our target audience has of always trying new things and living new experiences.”
Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo
Melis also added:
“What better way to showcase this change than through these iconic installations? We’ve always been a bold brand that challenges conventions in the pursuit of enjoyment. Our new visual identity is bold, unapologetic, modern, and iconic.”
And we couldn’t agree more!
Pepsi 2024 rebrand is more than a visual update. It’s a strategic move to stay relevant in a changing market. By honouring its past and innovating for the future, Pepsi is set to deepen its connection with consumers and lead the beverage industry into a new era.
Thirsty for more?
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Image Credits: Dazed
