Founded since 2014, this triune business of Abang Strawberry as a café, restaurant as well as a farm situates in Taman Sedia, a village in Tanah Rata, Cameron Highlands. Tourists, travellers along with the locals frequent their 200 Seeds Café due to their impressive indulgence of strawberries in both their savouries and sweet dishes. Now, at present, 2024 stamps a glorious decade of a striking success. Its course to establish in the agricultural field is an honour itself. Therefore, this article shall talk about their OOH campaign carousing event that is flourishing as it is fruitful.

Objectives

Likewise to thriving businesses, Abang Strawberry bears respectful regards to these objectives:

• To be the #1 in must–visit destination of Malaysia
• To have a helping hand in contributing to agro–tourism growth of Malaysia

Oftentimes than not, context matters!

In such a case, the first and foremost mission to settle on is to be the top stop as well as shop for passersby in Malaysia. Irregardless of their origins in localised and or foreign soils, considering Abang Strawberry has their environmental means in mind of persisting sustainable measures rather than pursuing money. Their pride and passion inspired in 200 Seeds Café reveals plenty in that fashion.

Of course, the perseverance is identical in their next objective, to improve and include visitors to take part in several agricultural activities as well as to have a taste in the rural routines. In the absence of the hustle and bustle cities, Abang Strawberry offers a relationship back to nature, to strive in traditional farming methods sustainable to the economical environments.

Challenges

Still and all, there lies some conflicts confronted throughout this OOH campaign.

Challenges that are met in most blooming businesses, drawing in more foreign as well as localised tourists for instance. On top of this are the council issues Abang Strawberry is handling to this day, too. Not to mention the difficulties they are dealt at hand in establishing their brand awareness, to have their name acknowledged in fresh and foreign markets is easier said than done.

How OOH advertising helps?

To achieve Abang Strawberry’s objectives and address future challenges, raising awareness of their brand is paramount. Given the intense competition for local attractions in Cameron Highlands, leveraging OOH advertising is essential for additional visibility and exposure. This explains the partnership of Abang Strawberry with Firstboard in amplifying a tailored OOH solution.

Strategies

Alongside the tailored OOH solution by Firstboard on behalf of the brand, Abang Strawberry strives to enhance the capacities of their efforts through four strategic pillars.

• Quality Assurance
• Partnership
• OOH Brand Awareness
• Promotion Campaigns

1. Quality Assurance

First and foremost, Abang Strawberry prioritises customers’ satisfaction above all else! Through constant oversights in the quality of their services and products supplied, this ensures a positive and pleasant experience for each individual, so long as they’ll be leaving with a smile!

In managing as well as maintaining the qualities of their brand assets, Firstboard partakes in the services set forth to recognise their target audiences. Once identified, it is up to the best of their abilities to inspire those in support of Abang Strawberry.

2. Partnership

Besides this, it is to collaborate with local influencers as a means to interconnect with a diversified public, be it a small and or large crowd, little guys matter too! Since referring to previous tactic, their prime interest is the audiences’ satisfaction as well as satiation. Plus! A partnership offers influencers a relationship relevant to consumers within and or without their circle, thus growing one another’s audiences.

3. OOH Brand Awareness

In this respect, Abang Strawberry commits itself alongside Firstboard to utilise OOH inventories in Cameron Highlands. This, of course, aims to attract awareness and draw attention to their brand. And what’s more, it allows Abang Strawberry to reach tourists who prefer device–free experiences, this enables the brand to reach all audiences in Cameron Highlands. Hence, crafting this commemorative OOH campaign could be their greatest trick yet.

4. Promotional Campaigns

An approach in launching special promos during specific seasons. This lets visitors to be involved in the said festive seasons and spirits amongst one another. In addition to this, promotional campaigns encourage more initiatives midst the public to visit Abang Strawberry. That’s to say, the enhanced call–to–action.

Results

Thanks to those sweet strategies, Abang Strawberry surpasses their competitors far and wide!

Since the campaign’s kick off in October 2023, Abang Strawberry’s witnessed record–breaking sales in just one month. To illustrate: the accomplishment of 1.2 million in sales amid November of 2023 had been under a period of a month’s time after the launch of their OOH campaign.

On the other hand, having secured a total of 11 million in sales in 2023, the tactful impact left in utilising OOH advertising with Firstboard is no overstatement. Despite facing stiff though strong competition, the OOH campaign captivated visitors and vacationers, breathing life into their brand recognition.

Testimonials

“Values offline marketing for its presentability.”

Firstboard‘s delivered acute services as well as absolute solutions to overcome the difficulties in Abang Strawberry’s OOH campaign. Their keenness to visit the client after sales is an additional bonus.

Image Credits: Rise Malaysia, JomJalan