In the bustling landscape of Malaysia’s food & beverage industries, strategic advertising plays a pivotal role in attracting customers and enhancing brand visibility. Billboards, as iconic visual platforms, offer a unique opportunity for businesses to make a significant impact. This article explores the art and science behind selecting the optimum billboard locations tailored specifically for the dynamic needs of the food and beverage industries in Malaysia. Uncover the key insights that will help businesses in this sector make informed decisions for maximising their advertising reach and influence.
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1. High-Traffic Areas
We are not talking about major highways. High-Traffic areas in terms of places where most people will haunt for daily meals whether quick breakfast or 4-course meal dinner. Urban centres, popular tourist destinations, and dedicated day and night markets for food. For example in Kuala Lumpur, we got Petaling Street, Jalan Alor, and Taman Connaught Night Market are well-known areas for food haunting from breakfast to night snacks. These places have hundreds of stalls with a variety of food and beverages which means it attracts lots of locals and tourists to patronise the spot. Here’s the Top 10 Night Markets in Kuala Lumpur for an Indulgent Evening.
2. Proximity to Business
Placing billboards close to food & beverage Industries/ restuarants can provide easy access to the target audience and direct them to the respective businesses. For instance, look at these shopping mall escalators. Placing sign boards or billboards at the entrance, side of the escalator, or inside and outside of the elevator will instantly give you the information about where the particular eatery is located and you don’t have to waste your time searching for them on your phone or dictionary inside the mall.
3. Public Transportation Hubs
Locations near public transportation hubs can be effective for products with mass appeal and not geared toward a specific demographic. As a known fact, millions of people use public transportation and it’s a great place to advertise almost any product or service which includes Food & Beverage. Here’s a great Digital Out-Of-Home Advertisement by Wonda in LRT Station!
4. Commercial and Tourist Spots
Downtown areas of cities, commercial establishments, and tourist spots are prime locations for reaching both local and tourist audiences. What’s better than being the centre of attention for your audience? Let’s keep it real, Kuala Lumpur is one of the most populated and has the highest number of both locals and tourists visiting. Take a look at the 19 Best Places To Visit In Kuala Lumpur In 2023: The City Of Lights to find the hottest spots for your business advertisements!
5. Near High-Traffic Roads
Locations just off the highway or freeway can ensure high visibility and exposure to a large number of commuters. You may ask how? When there’s signage or any sort of billboard showing the restaurant, fast food chain, or even cafe approximately 1-2 km away from your driving path it will simply lead you to your destination or make you aware of that spot to make a pit stop in future. Promoting second, recognition is important!
While the specific regulations and approval processes for billboard locations in Malaysia were mentioned in the search results, the ideal locations for the food and beverage industries were not explicitly outlined. Therefore, the above recommendations are based on general best practices for billboard advertising and the nature of the food and beverage business.
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Image Credits: Wesh, 4cprinting, Prasarana, Village Pipol, Positive Media
