Brands are brainstorming ideas to elevate their outdoor advertising games. For now, we have seen all sorts of mind-blowing creativity when it comes to standing out from other brands. Let’s focus on one of the most brilliant strategy that is significantly rising among brands: CGI advertising.
Enter the era of VOOH (Virtual Out-Of-Home). The era where a groundbreaking fusion of traditional outdoor advertising and cutting-edge CGI technology heralds a new dawn in brand communication strategies.
The Genesis Of VOOH
The concept of Faux-OOH, or Computer-Generated Imagery (CGI) Advertising, stems from the relentless pursuit of innovation within the advertising industry. As brands seek to differentiate themselves and leave a lasting impression on consumers, the integration of CGI into outdoor advertising has proven to be a game-changer.
When trying to steal the show, one needs to put extra effort in creating and innovating newness. But have you truly understood the importance of this?
Integrating CGI Into OOH Advertising
The seamless integration of CGI into OOH advertising unlocks a realm of limitless creative possibilities. No longer confined by the constraints of physical space or practical limitations, brands can now unleash their imagination and bring larger-than-life concepts to fruition on billboards, bus shelters, and even building facades.
The Perks Of It
Why is the integration of CGI advertising into OOH so crucial in today’s competitive OOH market? Simply put, it’s all about capturing and retaining audience attention in an increasingly cluttered environment. Let’s use Barbie Movie advertising initiative as an example. It is still the talk of the town, and people still can vividly recall how successful it was.
With VOOH, brands can transcend the boundaries of traditional static imagery and deliver dynamic, interactive experiences that resonate with consumers on a deeper level.
CGI advertising is undoubtedly an interesting way to advertise your brands.
But is there any other creative ways to do so?
Firstboard’s media specialists have a lot of alternatives that come with a reasonable price for your OOH advertising journey!
CGI Advertising: Examples
Be prepared to be mind-blown by these mesmerising campaigns from renowned cosmetic brands.
1. Maybelline’s Sky High Mascara Express
One standout example of CGI advertising in action is the one from Maybelline.
Maybelline unveiled a captivating new advertisement for its Lash Sensational Mascara. The ad showcased an underground train seemingly soaring through the tunnel, with the driver’s cab adorned with flirtatiously batting eyelashes. This ingenious campaign quickly became a sensation on social media, amassing over 2 million likes on Instagram alone and generating widespread buzz in the headlines.
2. L’Oreal’s Lipstick Display
In a brilliant counter-move, L’Oreal launched an advertisement that captured the essence of Parisian charm. Their ad featured a vintage Citroen gliding through the streets of Paris, leaving a trail of crimson in its wake from a giant lipstick positioned elegantly on its roof. This visually striking campaign took Instagram by storm, accumulating an astonishing 10+ million views and solidifying L’Oreal’s position as a master of innovative advertising.
What’s Up With The Demand?
Whatever you see in social media, bring it to the streets. A rather interesting concept, no? While CGI advertising offers brands unparalleled creativity and visual impact, User-Generated Content (UGC) injects an authentic human element into the narrative. Whether it’s through interactive experiences, user-driven challenges, or collaborative storytelling, brands can harness the power of UGC to enhance their CGI campaigns in myriad ways.
By marrying these two concepts, brands can engage with their audience in a more immersive way, creating lasting connection between brands and the audience.
Picturing The Future
As we look ahead, it’s clear that Faux-OOH advertising is poised to revolutionise the way brands engage with consumers in the public sphere. With advancements in CGI technology continuing to push the boundaries of what’s possible, the line between the virtual and physical worlds will blur even further, ushering in an era where every street corner becomes a canvas for boundless creativity and imagination.
In conclusion, the rise of Faux-OOH advertising represents a paradigm shift in outdoor advertising, where static billboards give way to dynamic, immersive experiences that captivate audiences like never before. As brands embrace this transformative trend, they have the opportunity to not only grab attention but to leave a lasting impression that resonates long after the ad has faded from view.
Spark difference, and get creative with Firstboard today!
Image Credit: Ministry of Sport
