Billboards are powerful. They capture attention. They deliver messages quickly. But what happens when they contain errors? Are these mistakes or clever…
When we think of outdoor advertising, billboards promoting the latest gadgets or soft drinks often come to mind. However, there’s much more…
At Yayasan Chow Kit, a special project is teaching kids about creativity and taking care of the Earth on 1st June. This…
Let’s pause and rewind to the time when Subway Malaysia took advertising to a new level with its latest out-of-home (OOH) campaign….
The way we see advertising outdoors is changing. While the overall outdoor advertising industry isn’t expected to see explosive growth this year,…
Push and pull strategy in marketing are two sides of the same coin. Push marketing involves “pushing” your product to consumers. It’s…
Out-of-home (OOH) advertising faces a maze of regulations that vary dramatically across the globe. These OOH regulations often reflect unique local values,…
Nestlé Malaysia’s 3D OOH campaign has made a grand entrance onto Malaysian highways, showcasing the new Berry Burst sorbet stick. This recent…
OOH Campaign Puts Minions On The Move: Despicable Data Dally!
By Vanessa Lim and Arrisa Zaini
2 Mins read
Talk about an illumination piece— who would’ve ideaed? Broadbands and minions?! This OOH campaign is striking as it is smashing as bright…
