We’re bombarded by ads everywhere – phones, laptops, even on our commutes. Yet, for movies and series, a classic advertising method reigns supreme: Out-of-Home (OOH) advertising. Ever wondered why OOH relevance still exists for the entertainment industry? Let’s dive in!
Don’t miss the buzz!
See how OOH advertising can take your campaign to the next level by staying with us!
It’s A FOMO-Filled World
Imagine scrolling through social media, bombarded by fleeting content. Suddenly, a giant image stops you in your tracks. It’s a captivating scene from a new action movie, the leading actress radiating intensity. This is the power of OOH advertising. And this is why OOH relevance is still in picture for the entertainment industry.
It grabs your attention when you least expect it, offering a quick, impactful message in a world saturated with “skippable” ads. That eye-catching image sparks curiosity and a “fear of missing out” (FOMO). You don’t want to be left out of the conversation when everyone’s talking about the next big blockbuster, don’t you?
1. OOH Builds Hype
OOH advertising isn’t just static posters anymore. Technology has transformed it into an interactive experience. Imagine a bus stop poster that plays a trailer when you walk by, or a building facade that comes alive with dazzling visuals promoting a new sci-fi series.
These interactive elements create a buzz and generate excitement, making viewers eager to learn more. Social media takes over, with people sharing photos and videos of these innovative displays, further amplifying the campaign’s reach.
2. OOH Reaches Audience On The Go
Unlike online ads that target specific demographics, OOH advertising reaches a broad audience on the go. For example, when rom-com movie posters are strategically placed in a place full of young adults, the perfect target audience for a new coming-of-age series is reached.
This strategic placement ensures maximum exposure. Whether you’re heading to work, running errands, or simply enjoying a walk, OOH advertising puts the message right in your path, making it difficult to miss.
3. A Lasting Impact
Just like humour in advertising, OOH relevance lies in its ability to create a lasting impact. A captivating billboard or a dazzling building projection becomes a talking point, generating organic buzz long after the initial campaign ends.
People take photos, share them with friends, and discuss the upcoming film or series. This word-of-mouth marketing is invaluable, as people trust recommendations from friends and family more than traditional advertising.
Ultimately…
OOH advertising offers a unique blend of captivating visuals, strategic placement, and the power of word-of-mouth marketing. In a world filled with digital noise, it is important to cut through the clutter to build anticipation for the latest must-see films and series. An OOH ad is not just an image: it’s a carefully crafted strategy designed to make sure you don’t miss the next big thing!
Want your audience to stop scrolling and start talking?
Get a data-based insight on your next campaign from the OOH experts!
Image Credits: San Antonio Report, Marketing-Interactive, AdWorld
