Welcome to another series of the optimum billboard location in Malaysia for different types of industries. Today, we will explore the agriculture & farming industries! As the nation’s agriculture and farming sectors continue to evolve, the strategic placement of billboards emerges as a pivotal factor in promoting growth, sustainability, and market visibility. 

This article delves into the dynamic landscape of Malaysia’s agricultural industries. We will explore the crucial role that billboard locations play in connecting businesses with their target audience. This will then help in fostering community engagement, and ultimately contributing to the vitality of the nation’s agrarian economy. 

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Before anything, how do you choose the perfect location to advertise agriculture & farming industries?

1. High-Traffic Agricultural Areas

Target locations with high agricultural activity and traffic, such as areas near farming communities, agricultural markets, or major transportation routes to and from farming regions. For instance, Genting Strawberry Leisure Farm,  Desa Dairy Farm, Tropical Fruit Farm, and Zenxin Organic Farm. These are some of the biggest and most popular farms in Malaysia.

This will help to identify and focus on specific geographic areas where their target audience is concentrated as well as for more effective marketing and advertising efforts. If you’re looking for modern farming then you should definitely check out these 5 Urban Farms in Klang Valley!

2. Target Audience

The location should have a high concentration of the target audience, such as farmers, agricultural workers, or individuals related to the agriculture and farming industries. This ensures that the advertisement reaches the most relevant people. In Malaysia, more than 1.4 million people are involved in agriculture, primarily in rural areas, and the country’s agricultural sector makes up 12% of its GDP.

Check out this cool study: Transformation of Rural Community in Malaysia through Development Programs, and Modern Technology which provides fruitful information and a deep understanding of agriculture.

3. Proximity To Key Locations

Billboards should be close to important landmarks or areas related to the agriculture and farming industries. The areas include agricultural research centres, wholesale markets, farms, or markets. This helps to create a strong association between the advertisement and the target audience as well as maximise the exposure. 

4. Collaboration With Agro-Industry Events & Agri-business Stakeholders

Explore opportunities to place billboards near major agricultural events, trade shows, or industry conferences to maximise exposure to the target audience during key gatherings. Wait. Does that even exist? Yes, it does! Majority of the people don’t know there are hundreds of programs, events, workshops, etc that are related to different types of agriculture & farming activities. Here are the latest and upcoming Agro-Industry Events! 

5. Partnership With Agribusiness Associations

By collaborating with agribusiness associations, cooperatives, or industry leaders, helps the young agriculture and farming businesses to identify the most effective billboard locations to advertise their business. You might wonder how? Because having great alignment with the specific needs and interests of the agriculture and farming sectors lead them to find the best way to reach a targeted audience. 

 Curious about where to find stakeholders? Here is one of the biggest Malaysia International Agriculture Technology Exhibition (AGRI MALAYSIA) which will be participated by local and international industry stakeholders from 26 – 28 September 2024. 

6. Digital Billboard Technology

Consider the use of digital billboards, which offer the flexibility to display dynamic content and can be particularly effective in areas with high audience engagement, such as near agricultural events or trade fairs. Using digital billboards has both pros and cons. However, it’s undeniable that it has the biggest impact on increasing brand recognition and much convenience as well as eye pleasing. Check out these 2 articles to learn more about digital billboards!  

• Why LED Billboard Advertising is Effective in Malaysia?
• Factors That Influence The Cost Of Billboards To Increase in Malaysia 

In summary, the optimum billboard location in Malaysia for the agriculture and farming industries should have a high concentration of target audience, be proximate to key locations within the industry, have high traffic patterns, and be affordable and easily accessible for both advertisers and viewers.

Maximise your agricultural business visibility with Firstboard!

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