Grabbing attention can be tough today. But what if you could make people crave your delicious food with just a glance? Believe it or not, that’s how F&B industry in OOH thrive. Forget bland billboards; OOH is all about creative visuals and strategic placement to trigger hunger pangs and send customers straight to your restaurant.
Book a consultation with Malaysia’s OOH experts to get tailored insights
on your F&B business today!
Feast For Eyes
Imagine driving down a busy street and seeing a giant, mouthwatering image of a sizzling burger or a decadent slice of cake. Your stomach growls, and suddenly, your planned salad for lunch seems…unappealing. That’s the power of OOH. Big, bold visuals showcasing your signature dishes instantly capture attention and spark cravings.
The OOH Toolbox For Foodies
OOH isn’t limited to just billboards. Here’s how F&B industry in OOH can get creative:
- Bus Stops and Transit Shelters: Captive audiences waiting for their ride are prime targets for strategically placed OOH ads featuring delicious close-ups of your food.
- Digital Billboards: Take things a step further with dynamic displays that can change throughout the day. Advertise breakfast options in the morning, then switch to enticing lunch or dinner options later.
- Street Furniture Ads: Utilize bus benches, kiosks, and even trash bins (yes, really!) to showcase your menu items in high-traffic areas.
Targeting The Right, Hungry Audience
Placing your OOH ads near hungry customers is key. Think bus stops near office buildings for lunchtime cravings, or billboards close to movie theaters for that post-show hunger. Consider demographics; a high-end sushi restaurant might target upscale neighborhoods, while a burger joint might focus on areas with younger demographics.
Check out the mouth-watering sorbet billboard by Nestle to see the real deal.
Engage And Entice
Take your OOH strategy a step further with interactive elements. Imagine a bus stop ad with a QR code that leads straight to your online ordering platform. Or, use augmented reality (AR) to allow passersby to “virtually” sample your dishes on their phones.
Social Media Integration
Combine your OOH campaign with social media to create a buzz. Include a unique hashtag on your ads, encouraging viewers to snap a picture and share it online. This not only increases brand awareness but also creates user-generated content, a powerful marketing tool.
Wondering how to create a foodie frenzy? Subway Malaysia became the talk of the town when they brought their mascott to life with their 3D Billboard in 2022.
…And that’s how it’s done.
Tracking The Bites
Don’t just put up ads and hope for the best. Track the effectiveness of your F&B industry in OOH campaign. Use unique promo codes on your ads to see how many customers they drive in. Monitor social media mentions and website traffic spikes after launching your campaign.
So, ditch the tired flyers and embrace the amount of power the fF&B industry in OOH advertising holds. With a creative approach, strategic placement, and a touch of digital magic, you can turn those hungry glances into a bustling restaurant full of satisfied customers.
Image credits: pngtree, Turtle Conservation Society Of Malaysia, JCDecaux
